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1. POP Goes Marketing: Reach Customers at the Point of Purchase
For a brand to be successful today, an in-store presence is vital - regardless of the way it's done. "Great advertising may lure the consumer ... (PERIODICAL ARTICLE)
2. INTEGRATION : Gold in them thar news websites
Late last year the people behind dompost.co.nz made a surprise discovery: Local body election results were hot news online. Dominion Post general manager Paul Elenio ... (PERIODICAL ARTICLE)
3. AD NAUS : Lest we forget - cover story
Six months ago, Republik's client Atari challenged the creative team with developing a new brand campaign. Creative Greg Wylie grabbed the project with both hands ... (PERIODICAL ARTICLE)
4. TECHNOLOGY TO CONNECT : Techy on tour
It is almost a year since I started writing for AdMedia, and normally I write about a subject which I have come across over the ... (PERIODICAL ARTICLE)
5. INTERVIEW : A newbie in Godzone
Welcome. Thank you. Auckland has been wonderful. The staff could not have been more open and enthusiastic. I've had open discussions with every one of ... (PERIODICAL ARTICLE)
6. AD NAUS : Speaks our lingo
Vicki Lee joined AdMedia parent 3media Group as ceo last month from another publisher - Pacific Magazines (New Idea, Girlfriend, NZ Weddings, That's Life) but ... (PERIODICAL ARTICLE)
7. AD NAUS : From Airbus to Axis
Desiree Doyle has big shoes to fill. In her new role as sponsorship & events manager at CAANZ, she treads the same path as Jo ... (PERIODICAL ARTICLE)
8. LETTERS : Share the love
Dear Ed: Firstly good luck to all the Orca winners for the grande final. Nice work - but I have to say it would be ... (PERIODICAL ARTICLE)
9. LETTERS : Prestigious?
Dear Ed: Nice ad, but that is a humdinger of a typo on DDB's ad for Sky's The Prestige (P19, What's New, AdMedia February). To ... (PERIODICAL ARTICLE)
10. LETTERS : Off the hook
Dear Ed: Just as AdMedia hits my desk with the Sounds Familiar story about the NZ sound scene - which covers the breach of copyright ... (PERIODICAL ARTICLE) | |
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1-10 (of 23) related articles
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