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AdMedia: 20071201

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1. Technology to Connect: A Page in Time Saves Nine
Ink on paper; love it or hate it, it still seems to make the industry go round. The higher the volume and the corresponding value, ...
(PERIODICAL ARTICLE)
2. THE FRONT PAGE : The only constant is change
Being the oldest medium in the world, newspapers are no stranger to a changing media landscape with the emergence of many new media such as ...
(PERIODICAL ARTICLE)
3. TVC TOP 10
Clemenger's Mitsubishi tvc stays at #1 for another month, but there was just one debutant in November - the outstanding NZ Post Reconciliation spot, shot ...
(PERIODICAL ARTICLE)
4. TELEVISION : It's what we're watching; AdMedia sent Patricia Moore home to...
Martin Gillman of Total Media has good news for television broadcasters: "TV is becoming a sexy medium again. "Despite the internet evangelists' prediction of the ...
(PERIODICAL ARTICLE)
5. AXIS ADSCHOOL END-OF-YEAR SHOW : Happy Days
2007 was another great year for AXIS Adschool - fabulously successful as far as the students were concerned, with a healthy haul of student awards ...
(PERIODICAL ARTICLE)
6. TOOLS : The Google phone
Those indefatigable boys from Google, Larry Page and Sergey Brin, are at it again. Not content with their ever-growing slice of the traditional online pie, ...
(PERIODICAL ARTICLE)
7. SEARCH : Online advertising that clicks; With online's share of the adspend...
During November's Search Engine Room conference in Auckland, Guy Baxter shared one of his favourite pieces of search marketing trivia. Baxter, search programme manager with ...
(PERIODICAL ARTICLE)
8. RSVP STUDENT AWARD : Wait! There's more ...
Sonya Crosby, national manager of NZ Post Mail Marketing Service, was keen at be at the AUT Adschool end-of-year show last month. She was there ...
(PERIODICAL ARTICLE)
9. IN TRANSLATION : Is that a stereotype in your pocket?
One of the most famous archetypes in advertising is the Marlboro Man. The creation of the mythology and symbology of this American knight (or Duke ...
(PERIODICAL ARTICLE)
10. OUT OF HOME : Off the wall; Forget new media. There's a whole range of...
Creativity, strategic delivery and fraternity are turning a once fragmented outdoor, ambient and out-of-home industry into a professional media 'coalition of the thrilling'. This year ...
(PERIODICAL ARTICLE)
1-10 (of 19) related articles Items per page

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