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Issue Date: 10/01/2007

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1. Can Store Design Attract More Customers? Standing out from the crowd is increasingly about retail design, eye-catching fixtures, and the use of new technology. (PERIODICAL ARTICLE) 2. Direct Mail: Pushing the Envelope Advertising by direct mail is growing. And as more companies become aware of the marketing potential of their databases, it's going to get even bigger. (PERIODICAL ARTICLE) 3. Shirtmaker Takes London-Inspired Style to New Destination Nicholas Jermyn views dressing for business and leisure as a passion. This is evident in everything it creates ... (PERIODICAL ARTICLE) 4. Editor's letter : The power of print Around 200 copies of the MPA's Case magazine went straight into circulation when it was launched at the Westin Auckland earlier this month. For many ... (PERIODICAL ARTICLE) 5. Contents : October 2007 * Editorial & Hugh Manatee * Letters * Cover story * InterActive Bytes * In Translation * The Case launch pix * What's New * ... (PERIODICAL ARTICLE) 6. Letter to the Editor : Snappy ad Dear Ed: I was pretty thrilled to find out today that you chose my Sylvia Park ad as a winner of your Create An Ad ... (PERIODICAL ARTICLE) 7. Letter to the Editor : Bullshit? Shocked was my reaction when I opened Case magazine and read that Simon Little from Wares magazine was claiming our CAANZ Media Award and Cannes ... (PERIODICAL ARTICLE) 8. Ad Naus : Winners & Losers Fair Go's Best Ad in 2007 - Yamaha Grizzly, out of Barnes Advertising and Film Construction (Steve Saussey) - made just one appearance on the ... (PERIODICAL ARTICLE) 9. Ad Naus : Shake, rattle & hum Classic Car is our first brand ad for Lotto that reiterates the eternal question, what would you do? In this case, a well-intentioned young man ... (PERIODICAL ARTICLE) 10. In Translation : This is your life 2.0 In late August, in Chicago, almost 1000 members gathered to attend, in the first person, the third Second Life Convention. It would have been quite ... (PERIODICAL ARTICLE)
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