How Long Can I Run in the Red?

You may also want to determine if you can raise your fees. See how you might do more targeted, efficient advertising. Get involved in community-based organizations to expand your referral network. Work with your accountant to assess your cash flow and what you might do to improve it. For example: Are you collecting your receivables quickly enough? Is your staffing top-heavy?

After you've performed all these analyses and spoken with someone who might be financially dependent on you, make a decision about continuing or pulling the plug.