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Six Trends to Drive Sustainability

By Salierno, D
Publication: The Internal Auditor
Date: Thursday, June 1 2006

BUSINESSES' SUSTAINABLE DEVELOPMENT EFFORTS will increase steadily worldwide over the next decade, according to a recent report by PricewaterhouseCoopers (PWC). Corporate Responsibility: Strategy, Management, and Value identifies six trends that will encourage organizations to be more socially and

environmentally responsible in the coming years. Specifically, the report says sustainable development will be driven by global market forces, revisions in corporate governance, high-speed innovation, large-scale globalization, evolving societal requirements, and communication. The study examines each of these areas and discusses sustainability trends along several global regions.

In its discussion of global market trends, the report predicts market forces, rather than government policy, will exert a growing influence. The impact of market forces in decision-making will increase as they reflect rising demand, shrinking supply, and changing patterns of demand for natural resources.

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