Small Business Resources, Business Advice and Forms from AllBusiness.com

Business Exchange

The next wave: Internet technology in the call center

By:Bookman, Murray
Publication: Call Center CRM Solutions
Date:Thursday, June 1 2000
Subject: Call centers, Internet
Location: United States
HEADNOTE

To meet growing customer expecta

HEADNOTE

tions for multimedia interaction - and remain competitive - your company's call center operation must ride the wave of Internet technology change. Internet communication channels such as Web collaboration, Web callback, chat, email and video kiosk are available today and fast becoming mainstream interaction channels.

As a result, traditional "brick and mortar" companies are scrambling to Web-enable themselves. At the same time, Internet-centric businesses with a Web site, but no call center, are quickly finding that the human touch of live agents is essential to ongoing market expansion and customer retention.

For your company to capitalize on the business opportunities made possible by the Internet - and migrate your call center to a multimedia contact center - you must first determine the degree to which you can leverage legacy systems versus embarking on a wholesale infrastructure rebuild. This process is known as "contact center engineering." Within this context, four principal areas need to be considered:

In addition, make sure to read these articles: