Editor's note.
The AICPA is very pleased to have the Association for Accounting Marketing (AAM) as the guest editor of this issue of The Practicing CPA. Members of the AAM contributed and reviewed articles in this issue. AAM is an international organization for accounting marketers, providing professional
In addition, make sure to read these articles:
- Mutual fund advisory fees: The cost of conflicts of interest
- Identifying the Creative Frontiers in Consumer Products and Branding
- Editor's Note.
- Expressing outrage.
- Readers' responses.
- BizSites.
- BizSites.
- BizSites.
- Letters to the editor
- BizSites.
- BizSites.
- Management Notebook
- Editor's Note.
- Letters to the editor.
- Editor's note.
IMAGE TABLE 3 IMAGE TABLE 4 I. INTRODUCTION IMAGE FORMULA 7 In the early 1970s, America's mutual fund industry was suffering net redemptions, meaning it ......
It was an insert from Target in this weekend's newspaper. However, instead of the usual litany of glossy images and sale prices, this red-branded flyer ......
The AICPA is very pleased to have the Association for Accounting Marketing (AAM) as the guest editor of this issue of the Practicing CPA. Members ......
I am outraged at Joseph Berardino's offering "... guidance on how the accounting profession could restore its positive image and help to prevent business failures ......
The following are excerpts from responses to "The Future of the Accounting Profession," The Practicing CPA, February 2003. Serving with integrity and pride I find ......
Useful Web sites for the practicing CPA www.Help Me Out Most of you by now probably have set up a Web site for your own ......
Useful Web sites for the practicing CPA Useful Search Engines There are many different search engines in cyberspace, and frequent Web surfers have probably already ......
Useful Web sites for the practicing CPA If you are a small firm, chances are you don't have a travel agent on staff to book ......
IS THE PROFESSION IN DECLINE?--IS ACCOUNTING A "PROFESSION"? My response to Mary Ellen Oliverio's question, "Is the Public Accounting Profession in Decline?" (November 2001), is: ......
Useful Web sites for the practicing CPA Direct Marketing Online Practice development begins with setting goals--the hard part is meeting them. The following Web sites ......
Useful Web sites for the practicing CPA Online Retirement Calculators Do you know where your clients are going for retirement and investment information? It's likely ......
There are 10 traits that successful firms have in common, says Allan D. Koltin, president of PDI Global in Chicago. He spelled them out at ......
The AICPA is very pleased to have the Association for Accounting Marketing (AAM) as the guest editor of this issue of the Practicing CPA. Members ......
Sensitive to the impact of Enron's collapse on the accounting profession's image, as well as possible legislative restrictions on the profession, some readers thought the ......
The AICPA is very pleased to have the Association for Accounting Administration (AAA) as the guest editor of this issue of the Practicing CPA. Members ......
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