Earnings Quality: It's Time to Measure and Report

Earnings quality is an important aspect of evaluating an entity's financial health, yet investors, creditors, and other financial statement users often overlook it. Earnings quality refers to the ability of reported earnings to reflect the company's true earnings, as well as the usefulness of reported

earnings to predict future earnings. Earnings quality also refers to the stability, persistence, and lack of variability in reported earnings. The evaluation of earnings is often difficult, because companies highlight a variety of earnings figures: revenues, operating earnings, net income, and pro forma earnings. In addition, companies often calculate these figures differently. The income statement alone is not useful in predicting future earnings.

The SEC and the investing public are demanding greater assurance about the quality of earnings. Analysts need a more suitable basis for earnings estimates. Credit rating agencies are under increased scrutiny of their ratings by the sec. Such comfort level and information are not provided in the audit report or the financial statements. Only 27% of finance executives recently surveyed by CFO "feel 'very confident' about the quality and completeness of information available about public companies" ["It's Better (and Worse) Than You Think," by D. Durfee May 3, 2004].