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9. Follow up on calls and literature. Nothing can kill a marketing campaign faster than lack of follow-up. In my almost 3 decades of cold calling ,I am still amazed at the number of sales people who generate a lead ,leave a message on voice mail but never think to follow up afterwards. Or worse yet, those who send literature but never follow up on it. I don´t care how many times I write about this subject, I can´t say it enough. Follow up is key to getting business.
10. Mail Call,-And Speaking of literature; be sure to mail some. Mailing literature is
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Were you a loner when you were a kid? If so, you're not alone anymore. QuickBooks recently surveyed over 1300 small business owners in the US to find out more about current small business trends, and small business owner concerns and opinions for the coming year.
Forty three percent of those surveyed said they were a loner as a kid and most of them had some type of entrepreneurial venture ranging from mowing lawns to babysitting to lemonade stands. Does that sound like you?
What I found interesting is that 43% of the small business owners responding were the oldest
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In an earlier column I wrote about some tips to consider when cold calling. Here are some more"?¦
5. Don´t forget that cold calling is only one aspect of generating leads and sales. Another way is to network. I advise my clients to attend at least 2 networking events per month. Networking is about generating publicity and publicity is about exposure. You must make it a part of your regular marketing strategy to get your message, product and firm´s name in front of as many people in as many different ways as possible. Nothing stagnates a marketing campaign faster than an old
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While reading Kay and Jim Salter´s latest book,Life is Meals, I am reminded constantly, of the complexities facing restaurateurs in the customer service arena. The Salter´s, although neither restaurateurs, know the workings of the trade better than many operators.
In one of Salter´s snippets on solitary dinners, (May 3, page 157), he simply conveys the feelings of eating alone at a restaurant as, "tedious". He also points out "if it is a decent restaurant, there is usually service at the bar, the best solution". Although some may not feel the strangeness of dining alone- at a table-, it is an
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Restaurants take a beating from the moment they first open to the public until the last time they close. Caused by both monumental crowds and constant activity or the simple lack of attention from staff and owners restaurant wear is more noticeable when less occupied in January.
It´s a great clean up month.
Just last week, Bob Shapiro suggested a blog on dirty doors and shabby handles. Shapiro sees more restaurants in one day than most residents of Fargo, North Dakota see in a lifetime. According to the Shapiro Watchful Eye Report, those in charge of cleaning often ignore front