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TravelCLICK bestows honors, tracks downturn

Publication: Lodging Hospitality
Date: Friday, March 1 2002

ELECTRONIC MARKETING

TravelCLICK has identified four E-Marketers of 2001: The Peninsula Hotel, NY; The Back Bay Hilton, Boston; The Sheraton Suites Orlando; and The Savoy Hotel Group, a luxury British operator.

The Peninsula was cited for "smart manipulation" of global distribution systems.

The Back Bay Hilton won for capitalizing on "Hilton Values" and "Hilton Savers." The Sheraton was recognized for its daily yield management meetings. Savoy was honored for doubling its GDS bookings in the last two years.

TravelCLICK also says that while worldwide hotel roomnights and revenue booked through GDSs decreased in the fourth quarter compared to the year before, the picture is brightening.

TravelCLICK's eMonitor showed that roomnights booked electronically were down 12 percent from fourth-quarter 2000, but the decline rate lessened toward year's end.

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TravelCLICK bestows honors, tracks downturn

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