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5,000th Hotel Opening: A Celebration of Success at Choice Hotels

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Worldwide lodging franchisor Choice hotels International, Inc. celebrates a significant milestone later this monththe opening of the 5,000th Choice brand hotel, a newbuild, 80-room, three-story Comfort

Suites brand hotel in beautiful Lake Geneva, Wisconsin. A host of Choice executives, industry press representatives and VIP guests of the franchisee owners, Bjorn Kaashagen, Rian Gamble and Bob Rehm of the Lake Geneva Hospitality Group LLC, will gather at the hotel to mark this momentous occasion-a testament, certainly, to the strength and stability of the Choice hotels franchise system.

According to Chuck Ledsinger, president and CEO of Choice hotels, the opening of the 5,000th hotel, while an important cause for celebration, is less a milestone reached than a marker on a continuum, as the company strives toward its vision to generate the highest return on investment of any hotel franchise.

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