Academy of Marketing Science Review

AUTHOR_AFFILIATION Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics....

AUTHOR_AFFILIATION Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710...

AUTHOR_AFFILIATION Hans Ulrich Buhl is Professor of Business Management, Information Systems and Financial Engineering, University of Augsburg, Universitaetsstrasse...

AUTHOR_AFFILIATION Vasant V. Bang is an Associate Professor of Marketing at KIIT School of Management, 6, Ideal Colony,...

AUTHOR_AFFILIATION George S. Spais is an Adjunct Assistant Professor of Marketing at University of Peloponnese, Department of Sport...

AUTHOR_AFFILIATION Clinton D. Lanier, Jr. is a Ph.D. Candidate and Amit Saini is an Assistant Professor at the...