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Academy of Marketing Science Review

Latest Issue: 01/01/2008

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1. Conceptualization of Market Expansion Strategies in Developing Economies AUTHOR_AFFILIATION Vasant V. Bang is an Associate Professor of Marketing at KIIT School of Management, 6, Ideal Colony, Paud Raod, Kothrud, Pune 411038, India, tel. (PERIODICAL ARTICLE) 2. Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based... AUTHOR_AFFILIATION Hans Ulrich Buhl is Professor of Business Management, Information Systems and Financial Engineering, University of Augsburg, Universitaetsstrasse 16, 86135 Augsburg, Germany, Phone: ++49-821-598-4139, Fax: ... (PERIODICAL ARTICLE) 3. An Exploratory Investigation of Identity Negotiation and Tattoo Removal AUTHOR_AFFILIATION Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710 (phone: 409-880-7839; email: sheltonious@yahoo.com; fax: 409-880-1779). Cara ... (PERIODICAL ARTICLE) 4. A Theory of Affective Self-Affinity: Definitions and Application to a... AUTHOR_AFFILIATION Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI-00101 Helsinki, Finland, tel. (PERIODICAL ARTICLE) 5. Understanding Consumer Privacy: A Review and Future Directions AUTHOR_AFFILIATION Clinton D. Lanier, Jr. is a Ph.D. Candidate and Amit Saini is an Assistant Professor at the University of Nebraska-Lincoln, Department of Marketing, CBA ... (PERIODICAL ARTICLE) 6. Scholarly Research and the Future of Body Aesthetics in the Sport Marketing... AUTHOR_AFFILIATION George S. Spais is an Adjunct Assistant Professor of Marketing at University of Peloponnese, Department of Sport Management, Lysandrou 3 str. 23100 Sparti, Greece, ... (PERIODICAL ARTICLE)
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