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1. Consumers' Use of Nutritional Labels: A Review of Research Studies and...
? ... (PERIODICAL ARTICLE)
2. How Good A Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping...
AUTHOR_AFFILIATION Lynnea Mallalieu is Assistant Professor of Marketing at the University of North Carolina-Wilmington, 601 South College Road, Wilmington NC, 28403, telephone, 910-962-7325, mallalieul@uncw.edu. Kay ... (PERIODICAL ARTICLE)
3. Female Franchisors: How Different are They from Female Independent Business...
Female-owned businesses are becoming increasingly important to employment in many western economies (Moore, 2002; Riebe, 2005; Walker, 2004). Currently, more than 33 percent of small ... (PERIODICAL ARTICLE)
4. Of Diamonds and Desires: Understanding Conspicuous Consumption from a...
By looking into any standard English dictionary for the meaning of the word "conspicuous," one gets a variety of lexicographic entries including "eye catching," and ... (PERIODICAL ARTICLE)
5. Children in Family Purchase Decision Making in India and the West: A Review
Research on family decision making has been largely confined to spouses, who have been considered as the relevant decision making unit in a family. However, ... (PERIODICAL ARTICLE)
6. Performance Measurement Systems (PMS) Integration into New Product...
Several studies have highlighted the importance that measurement and control systems have on new product development process performance (Atuahene-Gima 1996; Cooper and Edgett 1996; Cooper ... (PERIODICAL ARTICLE) | |
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