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1. Toward A Cultural Model of Indigenous Entrepreneurial Attitude
AUTHOR_AFFILIATION Noel Lindsay is Professor of Innovation and Entrepreneurship and Director, Centre for the Development of Entrepreneurs, School of Management, University of South Australia. All ... (PERIODICAL ARTICLE)
2. Toward an Expanded Theory of Surrogate Consumption: Consideration of...
AUTHOR_AFFILIATION Terrance G. Gabel is Assistant Professor, College of Business, University of Arkansas-Fort Smith, P.O. Box 3649, Fort Smith, AR 72913-3649, (479) 788-7800, tgabel@uafortsmith.edu. The ... (PERIODICAL ARTICLE)
3. Equity Sensitivity and Negotiation Behaviors: A Look at Mexican Exporters
AUTHOR_AFFILIATION Wimsatt, Alma Mintu-Wimsatt is a Professor of Marketing in the Department of Management and Marketing at Texas A & M University-Commerce, Commerce, TX 75429, ... (PERIODICAL ARTICLE)
4. The Success of a Retailer's Ethical Policy: Focusing on Local Actions
AUTHOR_AFFILIATION Laure Lavorata, Assistant Professor, lavorata@univ-paris12.fr; Suzanne Pontier, Professor, pontier@univ-paris12.fr; Institute of Research in Management, Universit Paris XII61 Avenue du Gnral de Gaulle, 94010 Crteil. (PERIODICAL ARTICLE)
5. Consumers' Evaluation of Free Service Trial Offers
AUTHOR_AFFILIATION Krongjit Laochumnanvanit, Department of Marketing, Monash University, Level 3, 26 Sir John Monash Drive, Caulfield East , Victoria 3145, Australia, Voice: + 61 3 ... (PERIODICAL ARTICLE)
6. The International Business Environments of Franchising in Russia
AUTHOR_AFFILIATION Noora Anttonen is a Graduate Student at the University of Jyvskyl, School of Business and Economics, Jyvskyl, Finland, noantton@cc.jyu.fi. Mika Tuunanen is a Research ... (PERIODICAL ARTICLE)
7. Broadening the Competitive Environment: The Customer's Perspective
AUTHOR_AFFILIATION Dr. Robert S. Heiser is an Assistant Professor of Marketing, School of Business, University of Southern Maine. Dr. Shaun McQuitty is an Associate Professor ... (PERIODICAL ARTICLE)
8. Dynamics of Trust Between Clients and Their Advertising Agencies: Advances...
AUTHOR_AFFILIATION Dr Mark Davies is a Senior Lecturer, School of Management and Languages, Heriot-Watt University, Scotland, UK. Dr Melvin Prince is a Professor of Marketing ... (PERIODICAL ARTICLE)
9. Considerations of Equity in Marketing and Nozick's Decision-value Model
AUTHOR_AFFILIATION John O'Shaughnessy, Emeritus Professor of Business at the Graduate School of Business, Columbia University, 1801 Cavazos Court, Lady Lake, Florida 32162 Email: joshua2983@comcast.net Phone: ... (PERIODICAL ARTICLE)
10. Exploring Differences Between Older and Younger Consumers in Attributions...
AUTHOR_AFFILIATION Daniel Laufer, Department of Marketing, 428 Carl H. Lindner Hall, University of Cincinnati, Cincinnati, Ohio 45221-0145 Email: dan.laufer@uc.edu Phone: (513) 556-7071 Fax: (513) 556-0979. ... (PERIODICAL ARTICLE) | |
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1-10 (of 12) related articles
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