Business Periodicals

Academy of Marketing Science Review: 20030101

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1. Conceptualising 'Value for the Customer': An Attributional, Structural and... AUTHOR_AFFILIATION Face=+BoldWhy 'Value for the Customer'?Face=-Bold The term 'value for the customer' has no Face=+Italicprima facie Face=-Italicauthority of the type that may be afforded the ... (PERIODICAL ARTICLE) 2. Is a Cigar Just a Cigar? A Glimpse at the New-Age Cigar Consumer AUTHOR_AFFILIATION   This continuing and once again growing demand for high-quality cigars has profound social connotations. With strong metaphorical overtones, cigar consumption has persistently occupied ... (PERIODICAL ARTICLE) 3. Revisiting the Family Tree: Historical and Future Consumer Behavior... AUTHOR_AFFILIATION Karin M. Ekstrom is associate professor at the School of Economics and Commercial Law at Goteborg University, Sweden and director of the Center for ... (PERIODICAL ARTICLE) 4. Adventures in Complexity: An Essay on Dynamic Open Complex Adaptive Systems,... AUTHOR_AFFILIATION EXECUTIVE SUMMARY ... (PERIODICAL ARTICLE) 5. Coping with Marketplace Discrimination: An Exploration of the Experiences... In Faces at the Bottom of the Well (1992), author Derrick Bell describes the passage of the fictitious "Racial Realism Act". This act of Congress ... (PERIODICAL ARTICLE) 6. Cultural Dimensions of Switching Behavior in Importer-Exporter... The "relationship marketing" paradigm conceptualizes marketing as an exchange relationship marked by interaction between marketers and customers. According to this approach, marketing is not a ... (PERIODICAL ARTICLE) 7. The Impact of Gender on Ad Processing: A Social Identity Perspective AUTHOR_AFFILIATION Rachel Maldonado (Ph.D., Washington State University) is Assistant Professor of Marketing, 316 Kingston Hall, Eastern Washington University, Cheney, WA 99004-2419, Phone: (509) 359-6742, E-mail: ... (PERIODICAL ARTICLE) 8. A Review of Gendered Consumption in Sport and Leisure AUTHOR_AFFILIATION Lee McGinnis is an Assistant Professor of Marketing, Henderson 311-0, 1700 SW College Ave, Topeka, KS 66621, lee.mcginnis@washburn.edu, 785-231-1010, ext. 1894, FAX: 785-231-1063. Seungwoo ... (PERIODICAL ARTICLE) 9. "Review of Literature on Gender in the Family AUTHOR_AFFILIATION James W. Gentry is Professor, Department of Marketing, University of Nebraska - Lincoln, Lincoln NE 68588-0492, (402) 472-2328, (402) 472-9777 (fax), jgentry@unl.edu. Suraj Commuri ... (PERIODICAL ARTICLE)
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