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Issue Date:
01/01/2002
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1. Learning in Strategic Alliances: An Evolutionary Perspective
AUTHOR_AFFILIATION Karthik N.S. Iyer is a Visiting Assistant Professor of Marketing at the College of Business, Oklahoma State University. The author wishes to thank Dr. (PERIODICAL ARTICLE)
2. Communicating with the Agentic Woman and the Communal Man: Are Stereotypic...
AUTHOR_AFFILIATION Maureen Hupfer is an Assistant Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University. She wishes to acknowledge the Social ... (PERIODICAL ARTICLE)
3. The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of...
AUTHOR_AFFILIATION Remi Desmeules, 104 - 3437 Oak Street, Vancouver, BC, Canada, V6H 2L7. Phone (604) 730-1761. Comments are highly encouraged and should be sent to ... (PERIODICAL ARTICLE) | |
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1-3 (of 3) related articles
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