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1. Gender Identity in Consumer Behavior Research: A Literature Review and...
AUTHOR_AFFILIATION Executive Summary Face=+BoldGender Identity in Consumer Behavior Research: A Literature Review and Research AgendaFace=-Bold The process of consumption has long been associated with sex ... (PERIODICAL ARTICLE)
2. An Examination of the Pathways Through Which Social Class Impacts Health...
AUTHOR_AFFILIATION Paul Henry works in the Strategic Planning Group at Ogilvy & Mather, 164 William Street, 4th Floor, New York City, N.Y. 10038, (212) 237 ... (PERIODICAL ARTICLE)
3. Regulatory Issues for Global E-Tailers: Marketing Implications
AUTHOR_AFFILIATION Traditional "brick and mortar" U.S. based retailers have recently entered the e-commerce foray with e-tailers such as Amazon.com. After significant inroads in retail markets ... (PERIODICAL ARTICLE)
4. Using Complex Systems Analysis to Advance Marketing Theory Development:...
AUTHOR_AFFILIATION Jacob Goldenberg is Senior Lecturer of Marketing, School of Business Administration, the Hebrew University of Jerusalem, Jerusalem, Israel 91905. Barak Libai is Lecturer of ... (PERIODICAL ARTICLE)
5. The Effects of Service Guarantees on External and Internal Markets
AUTHOR_AFFILIATION Despite widespread use, there is a void in our understanding of why, when, and how customers use service guarantees to evaluate service firms. Most ... (PERIODICAL ARTICLE)
6. A Collective Stereographic Photo Essay on Key Aspects of Animal...
AUTHOR_AFFILIATION Morris B. Holbrook is the Dillard Professor of Marketing, Graduate School of Business, Columbia University, New York, NY 10027 (212-873-7324; mbh3@columbia.edu). Debra Lynn Stephens ... (PERIODICAL ARTICLE)
7. Exploring the Origins and Information Processing Differences Between Men...
AUTHOR_AFFILIATION Sanjay Putrevu is Associate Professor of Marketing, Brock University, St. Catharines, Ontario CANADA L2S 3A1, (905) 688-5550 ext. 3997, sputrevu@spartan.ac.brocku.ca. The author wishes to ... (PERIODICAL ARTICLE)
8. An Investigation into the Factors Determining the Success of Service...
AUTHOR_AFFILIATION Thorsten Hennig-Thurau is Assistant Professor, Department of Marketing, University of Hanover, Germany, (+49) 511 762 4343, (+49) 511 762 5630 (fax), th@muk.ifb.uni-hannover.de. Gianfranco Walsh, ... (PERIODICAL ARTICLE)
9. Exploring Water Consumption Using a Gender Continuum: The Case of the...
AUTHOR_AFFILIATION Teresa M. Pavia is Associate Professor of Marketing, Department of Marketing, David Eccles School of Business, 1645 Campus Center Drive, Room 107, University of ... (PERIODICAL ARTICLE)
10. Why Should Time be Considered in Market Orientation Research
AUTHOR_AFFILIATION Dr. Claire Gauzente is Assistant Professor of Marketing and Organization at the University of Angers, UFR de Droit, Sciences Economiques et Sciences Sociales, 13 ... (PERIODICAL ARTICLE) | |
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