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Academy of Marketing Science Review: 20080101

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1. Market Expansion Strategies in Developing Economies Of late, the issue of market expansion has attracted the attention of academia as well as industry. Market expansion as a strategic growth option is ... (PERIODICAL ARTICLE) 2. Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based... AUTHOR_AFFILIATION Hans Ulrich Buhl is Professor of Business Management, Information Systems and Financial Engineering, University of Augsburg, Universitaetsstrasse 16, 86135 Augsburg, Germany, Phone: ++49-821-598-4139, Fax: ... (PERIODICAL ARTICLE) 3. An Exploratory Investigation of Identity Negotiation and Tattoo Removal AUTHOR_AFFILIATION Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710 (phone: 409-880-7839; email: sheltonious@yahoo.com; fax: 409-880-1779). Cara ... (PERIODICAL ARTICLE) 4. Understanding Consumer Privacy: A Review and Future Directions AUTHOR_AFFILIATION Clinton D. Lanier, Jr. is a Ph.D. Candidate and Amit Saini is an Assistant Professor at the University of Nebraska-Lincoln, Department of Marketing, CBA ... (PERIODICAL ARTICLE) 5. Scholarly Research and the Future of Body Aesthetics in the Sport Marketing... AUTHOR_AFFILIATION George S. Spais is an Adjunct Assistant Professor of Marketing at University of Peloponnese, Department of Sport Management, Lysandrou 3 str. 23100 Sparti, Greece, ... (PERIODICAL ARTICLE)
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2008

January 1

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