Absolut Vodka has announced a creative collaboration with Madison Square Garden that will offer music fans a series...
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New York‹In line with Absolut Vodka's self-proclaimed support for emerging artists‹and its designs on harnessing the Internet's potential...
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Absolut Vodka, the brand with perhaps the most recognizable bottle shape in the world, is poised to remake...
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Creating the illusion of a real orange in the bottle brings both sales and design recognition. Absolut Vodka...
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SonicNet, the New York-based alternative music Web site owned by TCI Music, is building on its success in...
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Absolut Spirits will launch its super-premium Level vodka via a $10 million TV and print campaign from TBWA\Chiat\Day...
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Four 30-second spots representing Absolut's first U.S. TV work are set to break on Monday. The work from...
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After stumping up £4.4 billion to buy Sweden's Vin & Sprit, Pernod Ricard triumphed in the bidding war...
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IN 1979, A New York liquor importer decided to risk $83,000 on market research to see if Americans...
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Absolut Vodka became the latest brand to dive into the user-generated content craze, starting a campaign that solicits...
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It takes guts to tinker with an ad campaign that has enjoyed as much critical praise and consumer...
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Absolut vodka appears to have liberally borrowed from competitor Stolichnaya for its $15 million "Find your flavor" campaign....
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Moving swiftly to stake out its position, Fortune Brands Inc., the largest liquor company in the U.S., said...
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The Absolut Spirits Company, Inc. announced today the launch of Absolut Raspberri, the sixth and latest addition to...
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Absolut Vodka celebrates its 25th anniversary of the first order made in the U.S. Since then, 1 billion...
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Absolut, the vodka brand whose bottle-icon campaign was one of the most successful magazine campaigns ever, is about...
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A huge seven-metre tall sculpture made of No 8 wire in the shape of an Absolut vodka bottle...
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Today, Absolut Vodka will launch Absolut Ritmos (Absolute Rythms), its first marketing initiative designed to build brand awareness...
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Robert Rosen, dean of the UCLA School of Theater, Film and Television, Joan Garry, former executive director of...
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According to published reports, Absolut Vodka, one of the world's most famous alcohol brands, is opening a new...
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Have you tried the new Absolut Ruby Red Vodka yet?
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There's a new general in the multibillion dollar booze wars. Last November, Carl Horton was named president and...
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The Jim Beam Brands Worldwide unit of Fortune Brands, Inc. and Vin & Spirit of Sweden, maker of...
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The latest offering in the popular Absolut Vodka ad campaign brought a swarm of Hollywood hopefuls to Sunset...
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Revlon, attempting to veer away from its more traditional marketing strategies, has teamed with the W Hotels chain...
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Absolut has introduced a three-part Web documentary as part of its introduction of a new flavored vodka. "The...
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Absolut is introducing its newest vodka flavor in four years, Absolut Vanilia, on the Internet. The online push,...
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TBWA\Chiat\Day puts a new spin on the iconic Absolut bottle in the vodka brand's first online branding campaign,...
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T here seems to be a new flavored and super premium vodka introduction every other week, making things...
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Sweden-based vodka distiller Absolut, known for its artistic, bottle-based advertisements, is kicking off a magazine campaign this month...
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"In the beginning, people were skeptical if a Swedish vodka could succeed, but 25 years and a billion...
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The iconic Absolut bottle smashes an ice cream cone in an online campaign that breaks Tuesday. The headline:...
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Springtime and pixShift took home best of show honors for work on Absolut's Web site at the Web...
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STOCKHOLM, Sweden — Thanks in part to its renowned advertising campaign, a vodka distilled in the southern Swedish...
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Geoff Hayes, father of the iconic bottle campaign for Absolut, is leaving TBWA Chiat/Day after an 18-year run...
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Absolut has kicked off a wide-ranging interactive out-of-home campaign by piping video recipes to 2,800 Internet-enabled jukeboxes in...
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Absolut is going back to the well for another line extension, Apeach, the eighth member of the Absolut...
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Vodka company unveils new outdoor solar-powered billboard
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Absolut has signed on as the newest "Happy Hour" sponsor of CBS MarketWatch's home page, the online publisher...
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Featuring cocktail recipes in new Absolut ads is a first for the 24-year-old print campaign, created by TBWA\Chiat\Day...
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Friend and colleague remembers Geoff Hayes, who loved ideas
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Blackpoll warblers take to the sky from their homes - as far north as Alaska - bound for...
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Absolut Kurant is the latest and most high-profile Seagram brand to break the liquor industry's voluntary ban on...
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Carl Hamilton, TEXERE, 55 East 52nd St., 40th Floor, New York, NY 10055, 212-317-5178, 312 pp., hardcover, $24.95....
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Effort moves away from shepherding visitors away to site
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In music videos, rapper Kanye West has rocketed across canyons and withstood multiple beatings while bound and gagged...
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Entering a make-or-break sophomore year, Vox vodka is unveiling a new print campaign emphasizing the letter "X" as...
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Absolut Vodka entered the race for Hispanic market share last week with an advertising and promotion campaign themed...
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Absolut, the vodka whose bottle-icon campaign was one of the most high-profile campaigns ever, is about to radically...
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