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ABA Bank Marketing
Latest Issue:
01/01/2007
In This Issue
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1. The Search for ROI
Search engine marketing (SEM) is one of the newest and most effective methods of marketing to customers online. In the past, marketers reached prospects mainly ... (PERIODICAL ARTICLE)
2. Creating New Products in Response to Market Conditions
Sometimes it's possible for a community bank to create a new limited-time product rapidly in response to market conditions. An example is the "Energy Savings ... (PERIODICAL ARTICLE)
3. Interpreter Service Helps Limited-English Consumers Communicate with Banks
Potential customers who don't speak English can telephone your bank and communicate through an interpreter provided by a service called Your World, Your Language. The ... (PERIODICAL ARTICLE)
4. Banks Can Now Offer a Variety of Stored Value Cards in a Retail Setting
West Coast Bank, Bellevue, Wash., has become one of the first banks in the country to offer customers the Coinstar line of gift card, prepaid ... (PERIODICAL ARTICLE)
6. Show Me the Money! Show Me the Art Gallery!
Here's a new way to drive traffic into the bank lobby: Open an art gallery in the branch. (PERIODICAL ARTICLE)
7. Promotional Drawings and Contests: What Is Allowable?
In the search for new and creative ideas to attract business, you may have had someone come up with the idea to conduct a drawing ... (PERIODICAL ARTICLE)
8. Too Sweet? Try Sugar-Free Candy for Your Lobby Bowl
Maybe your bank has an image as being a friendly place-and you reinforce this image by offering bowls of candy for customers in the lobby. (PERIODICAL ARTICLE)
9. Improve Response by Going 'Three Dimensional'
Nearly every direct mail advertisement ever mailed has been printed on paper. But sometimes it pays to Ix; different, and that's especially true in direct ... (PERIODICAL ARTICLE)
10. In Brief
Biometrie Identification: Zions First National Bank in Utah recently became the first bank in the nation to offer finger scanning as a technique to identify ... (PERIODICAL ARTICLE) | |
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1-10 (of 20) related articles
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1-10 (of 20) related articles
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2007
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