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1. Marketing news: In brief
Small-business owners who bank online are less likely to keep all of their deposits and investments in only one financial institution, according to a new ... (PERIODICAL ARTICLE)
2. Now there's software that helps kids to learn financial literacy
A software program that teaches kids how checking, savings and loan accounts work is being made available to banks through a partnership of the ABA ... (PERIODICAL ARTICLE)
3. ABA and LexisNexis ally to offer new USA Patriot Act solution
BA and LexisNexis have formed an alliance to help banks combat terrorism, reduce identity theft and comply with the USA Patriot Act with their new ... (PERIODICAL ARTICLE)
4. Extending the brand to include the call center
HEADNOTE ABA Resources All you have to do is walk casually through your local superstore to see that marketers and advertisers have been building successful ... (PERIODICAL ARTICLE)
5. This program will generate ROI--guaranteed!
No matter how hard you try, no marketing project is ever a sure success. So, it tends to generate attention when a vendor offers financial ... (PERIODICAL ARTICLE)
6. Are there tiny men inside these little advertising blimps?
If you've ever seen the Goodyear blimp hovering above a football stadium, you know how affective it is at gaining visibility and delivering a marketing ... (PERIODICAL ARTICLE)
7. Better profits? Look at the net interest margin
HEADNOTE New Products About 80 percent of the operating revenue from a typical community bank comes from the net interest margin. Yet curiously, many banks ... (PERIODICAL ARTICLE)
8. What exactly is your business?
HEADNOTE Customer Satisfaction HEADNOTE Recruit, hire, train, motivate, measure and reward. These are the fundamentals of creating value for financial services in today's marketplace. IMAGE ... (PERIODICAL ARTICLE)
9. For better response, personalize your copywriting
Selling is more effective when it is personalized. And, of all the advertising media, direct mail has the most potential for personalization. If you want ... (PERIODICAL ARTICLE)
10. Well spoken
HEADNOTE Whether president or marketing director or some other senior staff member, you'll be called upon sooner or later to deliver a public address to ... (PERIODICAL ARTICLE) | |
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1-10 (of 19) related articles
Items per page
1-10 (of 19) related articles
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