Ring of Fire helps Lexus negotiate Lombard St.(Brief Article)

WEST HOLLYWOOD -- Ring of Fire (www.ringoffire.com) completed VFX work on a new Lexus GS spot. Conceived by Team One and director Marc Scholermann of Area 51, the :30 Lombard spot showcases the handling capabilies of the GS as it negotiates the curves of the world's most crooked street--in the snow.

The studio created matte paintings as well as CG snow to match the practical snow that was used on location to make the street slippery. Ring of Fire integrated the photoreal