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To buy or not to buy.(executive decisions)(videography)

the age-old question of whether or not to purchase production equipment is not as easy to answer as it may once have been.

The incredible advances in technology over the past ten years have made the choices not only more complicated but more important. Without the proper gear, a producer can't offer his services as a professional and hope to be taken seriously. The marketplace is flooded with so-called professionals claiming to be able to produce a broadcast-quality product for a lot less money than what used to be the norm. Professionals are being edged out by amateurs

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