Improving Internet Marketing
Stay Close to Your Customer and Stay Away from Ugly Clutter
Type the phrase "Internet marketing tips" into a search engine, and you'll find scores of easy-money pitches laden with more hype than no-money-down real estate infomercials:
"Monopolize your market and automate 90 percent of your sales process — creating a 'hands-free' income that you can maintain in less than an hour per day."
While Internet marketing has grown into a thriving industry, it remains a feeding ground for swarms of "consultants" eager to fleece small business owners ignorant of its aims and methods. Read More »
About Adventure Out
Adventure Out
Santa Cruz, Calif.
Web Trekking in the Great Outdoors
With 75 percent of his business coming through the Internet, Cliff Hodges knows he needs to learn every trick possible to draw people to his outdoor-excursions site, Adventure Out.
But despite a master's degree in Electrical Engineering from MIT, he feels ill equipped to exploit what is known in the industry as search engine optimization (SEO). “I don’t get SEO,” says Hodges, 26. “I went through a class where I read and wrote papers on [Web] page-ranking algorithms, yet I still don’t know 100 percent how to get listed on Google.” Read More »
See Adventure Out in Action
Meet the Expert
Lee Odden
Read his blog
Visit his Web site
Lee Odden is president and founder of TopRank Online Marketing, a search engine marketing firm based in Minneapolis, Minn. Odden has worked with hundreds of clients in the past seven years to develop winning Internet marketing strategies and knows the search industry from the ground up. Read More »
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