Marketing and Advertising
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The Best Way to Use Color and Imagery to Improve Your Marketing
AllBusiness.com's Chris Bjorklund interviews Joseph Carrabis, founder of Next Stage Evolution, whose cutting-edge research details how color and color imagery impact direct-response marketing and e-branding. (PODCAST)
How to Bring a New Product Idea to Market
AllBusiness.com's Chris Bjorklund interviews InventRight's Stephen Key, a successful inventor with a 20-year track record, on how to sell your ideas to companies while using very little of your own ... (PODCAST)
Building a Company: The Importance of Experimenting and Listening to the...
Betsy Flanagan of Startup Studio interviews Chris Law, cofounder of Aggregate Knowledge, a Web services company that tracks buyer behavior. (PODCAST)
Using Advertising Campaigns to Promote Environmental Efforts
Hoovers.com's Stuart Hampton discusses how companies have promoted their own environmental efforts through advertising campaigns. (PODCAST)
Planning Your Pricing Strategy – How to Get the Price Right
AllBusiness.com’s Chris Bjorklund asks Dr. Sarah Maxwell, author of The Price is Wrong and co-director of Fordham University’s Pricing Center, to explain the different ways to set prices. (PODCAST)
Marketing: Tell Me What You Know, Not What You Sell
AllBusiness.com's Chris Bjorklund interviews David Meerman Scott, author of The New Rules of Marketing and PR , about new ways to reach an audience. (PODCAST)
Helping Small Businesses Get Found
Betsy Flanagan of Startup Studio talks to MerchantCircle founder Wayne Yamamoto about how small businesses can benefit from online marketing. (PODCAST)
The Future of Advertising
Betsy Flanagan of Startup Studio interviews Jonathan Cobb, the founder of Kiptronic, an online advertising network specifically for online videos and podcasts. (PODCAST)
The Greening of Corporate America
Hoovers.com's Stuart Hampton discusses how companies are becoming more environmentally friendly. (PODCAST)
NBC's Green Week Experiment
Hoovers.com's Stuart Hampton explores NBC's "Green Week" and asks whether leading by example will be effective in swaying consumer behavior. (PODCAST)
The Tax Advantages of a Defined Benefit Plan
AllBusiness.com's Chris Bjorklund interviews Steve DuPuis, a retirement planning specialist with Black and Associates, and Lauren Okum, director of actuarial services with Pension Specialists, about contributing tax-deferred dollars to a ... (PODCAST)
How to Pitch Your Small Business to the Media
Hoovers.com's Tim Walker interviews Katie Ford, a small business expert, about how small businesses can pitch themselves to the media … in the right way. (PODCAST)
How to Design an E-Mail Newsletter to Maximize Your ROI: Part 1
AllBusiness.com's Chris Bjorklund interviews Joseph Carrabis, the founder of Next Stage Evolution, on what works and what doesn’t in e-mail newsletter design. (PODCAST)
Better Cold-Calling Skills
Keith Rosen, author of The Complete Idiot's Guide to Cold Calling and Time Management for Sales Professionals, conducts a one-on-one coaching session with Alison Roberts, who sells radio advertising for ... (PODCAST)
The Importance of Viral Marketing
AllBusiness.com's Chris Bjorklund interviews viral marketing expert Joseph Carrabis, founder of NextStage Evolution. (PODCAST)
How to Improve Your Cold Calling and Prospecting Techniques
AllBusiness.com's Chris Bjorklund interviews Keith Rosen, one of today's leading experts on cold calling and prospecting. (PODCAST)
Web 2.0: A Look at the Changing Nature of Sales
AllBusiness.com's Chris Bjorklund interviews David Thompson, CEO and cofounder of Genius.com, and author of Sales 2.0 for Dummies about how new Web-based technologies are radically changing the world of sales. (PODCAST)
Retail: How to Use Fashion Trends to Increase Sales
AllBusiness.com's Chris Bjorklund interviews retail expert Mike Kraus. (PODCAST)
How to Market to Hispanic Consumers - Part One
AllBusiness.com's Chris Bjorklund gets expert advice from Louis Nevaer, author of The Rise of the Hispanic Market in the United States , on how you can tap into this rapidly ... (PODCAST) | |
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