6 Marketing Tactics to Maximize Your Holiday Sales

Get Noticed by Seasonal Shoppers

Holiday shoppers are savvier than ever. They're budget-minded, have bargains on the brain, and are using all the tools at their disposal -- from smartphones to coupon sites -- to research, locate, and purchase each item on their gift list (as well as the things they want for themselves).

The competition today is fierce -- so how can your small business get its share of the holiday shopping pie? We present six ways to market your small business and give yourself the gift of big profits this holiday season.

-- Rieva Lesonsky