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VIDEO: Before Advertising, Determine Your Target Market
Watch an interview with Jim Logan, AllBusiness.com's marketing advisor.
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Latest Posts

Three Opportunities to Learn More about Business Blogging

Your Project Partner

Another busy week for The Blog Squad. We're presenting 3 teleseminars about business blogging.Read More

Develop a Team While You Develop a Plan

Business Planning Demystified

Most startups come from small teams of entrepreneurs who develop the business plan together. Bring in different skill sets.Read More

Advice for Dell to Improve their Customer Loyalty

Smart Marketing with Customer Loyalty

Erica Ogg, at C|NET News.com has some advice for Dell to improve their customer service.Among other things, she suggests Dell go back ... Read More

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14 Reasons You Need a Logo and Marketing Materials Here are some of some of the benefits of having a professionally designed logo and identity system. (ARTICLE) Developing Your Company's Logo If you just need a logo and not an entire campaign, an online logo company is a better ... (ARTICLE) Logo Design Having a logo designed for your company does not have to be difficult — if you know where ... (ARTICLE) The Importance of a Logo and Marketing Materials Many entrepreneurs choose to design their own marketing materials when they launch their businesses. There are several reasons ... (ARTICLE) Hiring a Copywriter for Your Small Business Like hiring good employees, finding a good copywriter takes time and persistence. Follow the correct process and guarantee ... (ARTICLE) What Does Your Logo Say about You? Much of marketing is concerned with a company's image, both on an individual product level and for the ... (ARTICLE) Tips for Writing Effective Copy Clear, concise and credible writing is an essential element of any successful business communication, from ad copy to ... (ARTICLE) Create a Strong Logo Logos can be a powerful marketing tool. (ARTICLE) How to Differentiate Yourself from Your Competitors The Unique Selling Proposition is your biggest marketing weapon and is the key to differentiating your business from ... (PERIODICAL ARTICLE) Win Customers by Finding Your Competitive Edge Learn how to upstage and outsell your competition. (ARTICLE) Low-Cost, High-Impact Marketing Ideas for Retailers Marketing should have a place in your budget, no matter what size your store is. But it doesn't ... (ARTICLE) Establishing Your Company Image A first impression is the "make or break" moment. This is why branding is so important, even for ... (ARTICLE) Branding a Startup Brand marketing and development are often a low priority for small or emerging businesses. Here are some reasons ... (ARTICLE) 8 Collateral Marketing Items Every Small Business Needs From company fact sheets to biographies of key employees, preparing collateral marketing material is imperative for the success ... (ARTICLE) Don't Rely on Marketing Brochures to Do Your Selling for You Situations where the salesperson is the one who destroys a selling opportunity are totally preventable. Try this approach ... (ARTICLE) Three Steps to Developing a Marketing Plan for Your Small Business A sound marketing plan is key to the success of your business. Here's how to start. (ARTICLE) Sales and Marketing Plans for Your Home-Based Business Although your business is in your home, you still need a sales and marketing plan. While it does ... (ARTICLE) Three Brand Identity Myths That Will Bring Your Business Down Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about ... (ARTICLE) Defining a Brand When starting your own business, one of your most important concerns is to develop your company's face to ... (ARTICLE) Finding the Right Branding Company Companies that create branding and identity are often difficult to distinguish from graphic design firms, but how they ... (ARTICLE)
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