Marketing & Advertising Regulation

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How Can I Make My E-Mail Newsletters CAN-SPAM Compliant?
The CAN-SPAM Act of 2003 rewrote the rules of e-mail marketing, and companies that ignore it do so at their peril.
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Harmonious regional advertising regulation? A comparative examination of... Advertising regulation has been widely recognized as a significant environmental factor that impacts international advertising (Clegg 2002; Daniels ... (PERIODICAL ARTICLE) MARKETING LAW : What's Allowed? I've noticed a number of billboards around the city using scantily clad girls to promote their products. Am ... (PERIODICAL ARTICLE) DOB gets tough on illegal advertising. Buildings Commissioner Patricia J. Lancaster, FAIA, announced the launch of phase two of the department's enforcement campaign against ... (PERIODICAL ARTICLE) MARKETING LAW : Advertising Ethics I manage a chain of retail outlets and some of our products feature on a website that compares ... (PERIODICAL ARTICLE) City launches enforcement campaign against illegal ads. Buildings Commissioner Patricia J. Lancaster, FAIA, announced the launch of a new enforcement campaign designed to combat illegal ... (PERIODICAL ARTICLE) CSR and advertising self-regulation HEADNOTE Lord Borrie QC, of the Advertising Standards Authority, reflects on social responsibility in advertising and the role ... (PERIODICAL ARTICLE) Splenda Suit Points Up Dangers Of Ad Claim Cases The recent number of lawsuits against artificial sweetener Splenda highlights the increasing risk companies face from competitors choosing ... (PERIODICAL ARTICLE) Colorado Supreme Court rules client may sue lawyer for deceptive trade... A client may sue an attorney for deceptive advertising under the state's consumer protection law, the Colorado Supreme ... (PERIODICAL ARTICLE) Verizon Challenges Yellow Book's Ad Claims Verizon Directories said it has accused Trahan, Burden & Charles client Yellow Book of false advertising in a ... (PERIODICAL ARTICLE) BMA endorses 'federal advertising and marketing law guide' from A.S. Pratt... A former BMA book, the "Federal dvertising and Marketing Law Guide" is being produced in cooperation with BMA ... (PERIODICAL ARTICLE) BMA Endorses 'Federal Advertising and Marketing Law Guide' from A.S. Pratt... A former BMA book, the "Federal Advertising and Marketing Law Guide" is being produced in cooperation with BMA ... (PERIODICAL ARTICLE) German court bans SMS advertising. EUROPEMEDIA-(C)2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ A German court has banned unsolicited advertising by SMS. The Berlin ... (PERIODICAL ARTICLE) HALL DICKLER KENT FRIEDMAN & WOOD SITE COVERS AD & MARKETING LAW. In related news, the law firm of Hall Dickler Kent Friedman & Wood (New York; Los Angeles) is ... (PERIODICAL ARTICLE) Advertising Law: 1998 Year in Review. CCH, Inc. (Riverwoods, IL) has published Advertising Law: 1998 Year in Review, a paperbound volume that is designed ... (PERIODICAL ARTICLE) Editor's introduction: the what and why of marketing law. INTRODUCTION This special editor's introduction offers my personal perspective on the answers to the questions posed in the ... (PERIODICAL ARTICLE) Ad Rules Now Key To National Tobacco Pact The issue of advertising restrictions took center stage last week as the U.S. Senate attempted to craft legislation ... (PERIODICAL ARTICLE) Advertising Law. Advertising Law in Europe and North America, published by Kluwer Law International (Cambridge, MA), is a hardbound volume ... (PERIODICAL ARTICLE) A role for consumer belief in FTC and Lanham Act deceptive advertising... INTRODUCTION The law of deceptive advertising prohibits some advertising claims on the ground that they are likely to ... (PERIODICAL ARTICLE) New Lottery Ad Rules Considered Congressional Gambling Commission to Recommend FTC ... (PERIODICAL ARTICLE) Seven Rules for Legal Advertising Be sure you comply with laws against deceptive or misleading advertising. If your ad is deceptive, you'll face ... (ARTICLE)
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