Merchandise Licensing
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Fox marketing pioneer is its senior vp pick
Studio marketing and licensing industry veteran Michael Peikoff has been promoted to the position of senior vp, licensing ... (PERIODICAL ARTICLE)
Iconologic Opens Six Collegiate Merchandise Sites; Will Add Up To 100 Next...
Iconologic opened six new online stores offering the licensed merchandise of some of the country's largest universities. The ... (PERIODICAL ARTICLE)
NFL powerhouse
The big four professional sports leagues are a must for any toy retailer to carry, particularly after surveying ... (PERIODICAL ARTICLE)
The Licensing Handbook
Retail sales of licensed merchandise in the United States and Canada rose 1% to $71.2 billion in 2005, ... (PERIODICAL ARTICLE)
Is Sports Licensing Losing Its Cool?
Sports licensing has officially lost its buzz. The declining popularity of sports licensed gear was noted by Hibbett ... (PERIODICAL ARTICLE)
Licensed Products Make a Comeback
The year 2002 will go down in the record books as a watershed year for licensed products. After ... (PERIODICAL ARTICLE)
Broadway Video Enterprises Looks to Expand Licenses for Saturday Night Live
Producer/writer Lorne Michaels' Broadway Video Entertainment (BVE) will look to expand on a renewed licensing and merchandising strategy ... (PERIODICAL ARTICLE)
LIMA Announces Winners For Excellence Awards
Awards were handed out at the International Licensing Industry Merchandisers' Association (LIMA) Annual Gala. (PERIODICAL ARTICLE)
Licensing: Dodge Finds Tools to Hammer Home Brand
Dodge, which launched a nascent licensed merchandise program in 2001, is rolling out an expanded portfolio which takes ... (PERIODICAL ARTICLE)
Licensed product sales to be tracked
Research company NPD Eurotoys is to start tracking sales of licensed products across Europe, including books, through consumer-based ... (PERIODICAL ARTICLE)
Fox Names Mattel Master Toy Licensee For
Agreement provides Mattel with extensive worldwide product rights. (PERIODICAL ARTICLE)
Cal Lutheran looks for higher
profile.
Taking a lesson from UCLA and USC, California Lutheran University in Thousand Oaks, has begun efforts aimed at ... (PERIODICAL ARTICLE)
Popular Characters Take The Stage At Licensing International Expo
The Licensing International Expo has turned the spotlight on some of the hottest new licensed character merchandise for ... (PERIODICAL ARTICLE)
Licensees Receive Awards
At the New York Licensing Show, exhibitors receive awards in a number of categories. (PERIODICAL ARTICLE)
Licensing Show Spotlights Logos, Characters & Stars
A little more than 15,000 turned out for Licensing '98 International, held here June 9-11 at the Jacob ... (PERIODICAL ARTICLE)
eFanshop Powers Online Sports Stores
DALLASó eFANshop will join the growing ranks of sports licensed merchandise e-tailers this month when it launches one ... (PERIODICAL ARTICLE)
More Music-related Projects: Using Merchandise Licensing
NEW YORK-An expanding number of music-related projects are powering the fast-growing licensing and merchandising ... (PERIODICAL ARTICLE)
Licensing '95: a competitive edge in a
non-product oriented market.
Some of the top studios and independent production companies will be exhibiting at the 15th Annual International Licensing ... (PERIODICAL ARTICLE)
Prospecting for Gold
In the first nine months of 2006, licensed products represented 25 percent of the Spanish toy market, and ... (PERIODICAL ARTICLE) | |
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