Media Planning & Buying
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Media planning and buying strategy under the spotlight
HEADNOTE SEMINAR Members can find out more about media buying at a programme in the roster of CIPS ... (PERIODICAL ARTICLE)
Inside the media-outsourcing debate
HEADNOTE Sanofi-Aventis recently closed its Aventis media planning and buying division, while Wyeth decided to bring its media ... (PERIODICAL ARTICLE)
MEDIA MOVERS
HEADNOTE Crunched by downsizing, merger mania, the decline of professional advertising and a proliferation of channels, some of ... (PERIODICAL ARTICLE)
Sanofi-Aventis, Wyeth, Publicis rethink media buying
IN ONE OF MANY changes to media departments last month, Sanofi-Aventis shuttered Aventis' in-house media department and consolidated ... (PERIODICAL ARTICLE)
Brand managers and media planners
HEADNOTE Marketing places the ads. Sales sells the space. Media acts as the gatekeeper between client and journal. (PERIODICAL ARTICLE)
For Syndicators, Burg Is the Man With a Plan
When syndicators felt like their product was getting short shrift in an ever-changing media world, they went out ... (PERIODICAL ARTICLE)
Fallon's Seward Champions Integrated Approach
Lisa Seward squirmed in her seat as she watched David Verklin, CEO of Carat, New York, one of ... (PERIODICAL ARTICLE)
GM Reviews $3.2 Bil. Media-Buying Business
General Motors said it is staging a review for its U.S. media-buying business. The automaker spent $3.2 billion ... (PERIODICAL ARTICLE)
Media Buyers Handicap Fall
It's judgment day. Analysts at big media agencies have scrutinized the latest reality shows, comedies and dramas to ... (PERIODICAL ARTICLE)
Q&A: Media Planning and Buying
Q: We've always handled our own media buying, but our acl budget has grown, and we're considering hiring ... (PERIODICAL ARTICLE)
Elizabeth Arden Broadens Goodby Relationship
Omnicom Group¿s Goodby, Silverstein & Partners here has been awarded strategic oversight of global initiatives and domestic media ... (PERIODICAL ARTICLE)
Nicholson Kovac Inc.
Nicholson Kovac Inc., Kansas City, Mo., announces promotions and new hires. Promotions in its Kansas City office include ... (PERIODICAL ARTICLE)
Media Buyers Say Digital Is Wide-Open Space
Advertisers and media agencies are starting to get their arms around the digital space but said they're still ... (PERIODICAL ARTICLE)
Media View: Media Planners Becoming Agency Stars
In Dr. Seuss' The Cat in the Hat series, the ever-smiling and resourceful Cat solves a spot removal ... (PERIODICAL ARTICLE)
Top of Mind: Media Planners Must Own Word Of Mouth
M OST marketers realize that word of mouth is a very big deal, and media agencies are recommending ... (PERIODICAL ARTICLE)
Notepad
Thomson PDR has launched PDR Clinical Handbooks, mini-texts with information on diseases and treatments, for sponsorship by drug ... (PERIODICAL ARTICLE)
Search for media agencies
Three major pharmaceutical companies are searching for media buying and planning agencies, according to reports in Advertising Age. (PERIODICAL ARTICLE)
Media. (Newsmakers).
Palisades Media Group announced the addition of senior media buyer Stephanie Bernardo to its Santa Monica office. Bernardo ... (PERIODICAL ARTICLE)
DeWitt on selling syndication
As an advertising medium, national syndication has been under-marketed to would-be clients and the people who plan their ... (PERIODICAL ARTICLE) | |
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