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How Focus Groups Can Work for Your Small Business
Focus groups used to be reserved for large, wealthy corporations. But small businesses today are running successful focus groups that keep costs at a manageable level.
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How Focus Groups Can Work for Your Small Business It is widely assumed that focus groups are reserved for large corporations that can afford the cost of ... (ARTICLE) What Is the Right Way to Write Survey Questions? Learn how to use surveys to help understand your customers. (ANSWER ARTICLE) 10 Common Marketing Mistakes to Avoid A good marketing plan can help launch a new business or grow an existing one. Make sure, however, ... (ARTICLE) Niche Marketing – It's for "Reel" A little creative thinking about new niches for tried-and-true products can create big markets. (BLOG POST) Sales and Marketing Go Hand in Hand Without a strong strategy, you can never meet the needs of the market. (PERIODICAL ARTICLE) Variety: The Spice of the Construction Industry Last year was incredibly busy for construction companies that embrace multiple vertical markets. Projects at ACC have ranged from ... (PERIODICAL ARTICLE) Marketers Warm Up to Social Media NEW YORK Advertisers are increasingly willing to try social marketing, with growing plans to tap user-generated content, blogs ... (PERIODICAL ARTICLE) Top 10 Tips for an Effective Advertising Campaign If done correctly, advertising can enhance the success of your business. Here are 10 helpful guidelines to follow. (ARTICLE) Facebook is the place to be. Are you there? I've noticed a trend in my email the last couple of weeks. Many of the big boy Internet ... (BLOG POST) Firm Helps Retailers Acquire, Lease and Sell Properties Real estate is a retailer's most important asset, but maximizing the value of that asset across a national ... (PERIODICAL ARTICLE) Tapping Into Customer Emotions Drives Mother's Day Sales When it comes to Mother's Day, smart advertisers should give consumers permission to be sentimental. (ARTICLE) Direct Mail Basics Any direct mail program starts with two basic components: a message and an audience. What are you trying ... (ARTICLE) Branding a Startup Brand marketing and development are often a low priority for small or emerging businesses. Here are some reasons ... (ARTICLE) Sales and Marketing Plans for Your Home-Based Business Although your business is in your home, you still need a sales and marketing plan. While it does ... (ARTICLE) Four Things Any Company Can Do to Improve Customer Service Poor customer service seems like the norm in many companies. It’s almost cliche. In some industries it’s so ... (BLOG POST) How Can I Use Ads to Generate Income on My Web Site? Including ads on your Web site can be a great way to defray maintenance and other costs. (ANSWER ARTICLE) Building Loyalty With Rewards? A new white paper from Allegiance, the South Jordan, Utah–based customer loyalty research and consulting company, encourages corporations ... (PERIODICAL ARTICLE) Public Relations: The Implications of the New Digital Environment Is there anyway to measure the success of your PR and marketing campaigns? (PERIODICAL ARTICLE) Thinking About Strategy Strategy is focus. The more priorities in a plan, the less chance of successful implementation. (BLOG POST) Using Travel Incentives to Boost Motivation Incentive travel used to be the sole purview of sales executives, but research shows that human resource professionals ... (PERIODICAL ARTICLE)
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