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Because magazine ads can be costly, there's usually something thrown in to...
Jack Kellmer Co., with stores in Philadelphia, Haverford, Pa., and Cherry Hill, N.J., has relied on print advertising ... (PERIODICAL ARTICLE)
THE IMAGE OF FOREIGN COUNTRIES REPRESENTED IN U.S. MAGAZINE ADVERTISING: A...
Abstract This study investigated how foreign countries are depicted in U.S. magazine advertising by conducting content analysis. The ... (PERIODICAL ARTICLE)
New year brings decline in medical journal advertising
Preliminary data for January and February show a sharp decline in medical journal advertising, According to the Association ... (PERIODICAL ARTICLE)
GROWING little by little
HEADNOTE The 3 percent increase in ad spending in medical/surgical journals during 2003 is a continuation of the ... (PERIODICAL ARTICLE)
Steadying the ship
HEADNOTE A 2 percent rise in journal ad spending is hardly cause to celebrate the end of the ... (PERIODICAL ARTICLE)
News briefs
IMAGE ILLUSTRATION 1 Magazine Ad Revenues Up, Pages Slightly Down According to Publishers Information Bureau, total magazine advertising ... (PERIODICAL ARTICLE)
New Campaign Exhorts Philip Morris To Stop Advertising
In Magazines With...
The Campaign for Tobacco-Free Kids is urging Philip Morris to stop all advertising in magazines with high youth ... (PERIODICAL ARTICLE)
Does advertising clutter have diminishing and negative
returns?
Is advertising clutter an evil or a blessing to the media industry? That question has generated controversy among ... (PERIODICAL ARTICLE)
Man to man: a content analysis of sole-male images in
male-audience...
Over the past 25 years, researchers in the social sciences have scrutinized role portrayals in magazine advertisements. Content ... (PERIODICAL ARTICLE)
Print Advertising Pros and Cons
If you're thinking of advertising in newspapers or magazines, it's a good idea to understand the advantages and ... (ARTICLE)
Figuring out journal ads' slip 'n' slide
PERQ/HCI data suggest that the slowdown in journal ad sales is hitting both medical-surgical journals and specialty titles ... (PERIODICAL ARTICLE)
How bad can journal ad drought get?
HEADNOTE Many primary care journals have gotten dangerously thin this year, with some major medical publishers folding pharma ... (PERIODICAL ARTICLE)
According to the Business Information Network (BIN), the b2b magazine ad...
According to the Business Information Network (BIN), the b2b magazine ad age and revenue tracking service produced by ... (PERIODICAL ARTICLE)
Growth in ad revenues a difficult read
HEADNOTE THE BOTTOM LINE PHARMACEUTICAL spending on journals has remained largely flat over the past 15 years. "Taking ... (PERIODICAL ARTICLE)
Promoting journals' value, a fine Art
Art Wilschek hopes the second term's a charm. Last month, New England Journal of Medicine's executive director of ... (PERIODICAL ARTICLE)
Sizing up the forecast for journal ads
PERQ/HCI data suggest that the advertising recession among medical journals is receding. But with the top five books ... (PERIODICAL ARTICLE)
REVIVAL OF THE FITTEST
HEADNOTE While last year's slight rise in journal ad revenues was cause for optimism, first-half figures for 2004 ... (PERIODICAL ARTICLE)
Behind the Q1 decline in journal ads
HEADNOTE Journal ad sales were down for many big titles in the first quarter of '05. What's to ... (PERIODICAL ARTICLE)
INDUSTRY Ad Spending Up
Consumer magazine ad spending in the jewelry and watch category increased 23.8 percent in 2004 to $417 million, ... (PERIODICAL ARTICLE)
Ad Pages Trend Up for Consumer Pubs
Magazine ad pages have been rising since May on a year-over-year basis for the largest consumer publications tracked ... (PERIODICAL ARTICLE) | |
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