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Low-Cost, High-Impact Marketing Ideas for Retailers Marketing should have a place in your budget, no matter what size your store is. But it doesn't ... (ARTICLE) Marketing Your Business with Promotional Products In today's information-intensive world, it's hard to attract potential customers. But promotional products offer a unique opportunity to ... (ARTICLE) Product Placement — It Works for Small Businesses Too Product placements in film and television are not just for the big guys. Find out how to put ... (ARTICLE) Is Branding the Same as Advertising and Promotion? Learn why confusing "branding" and "promotion" can be detrimental to your business. (ARTICLE) Promotional Products for Branding A lineup of promotional merchandise - gimmes ranging from calendars to coffee mugs - can be a great ... (ARTICLE) How Do I Improve Marketing with Giveaways? How giveaways can increase your sales and save you money. (ANSWER ARTICLE) Event marketing provides edge for stores, vendors Trunk shows, wine tastings, product demonstrations, fund-raising sales, free samples, table-setting parties ... more and more home furnishings ... (PERIODICAL ARTICLE) FTC: Product Placement Okay A government agency refused to order television networks to disclose product placement on screen ... (PERIODICAL ARTICLE) Heinz, Kaboose Cross-Promote Silly Squirt Heinz has partnered with Kaboose, a leading online hub for families, to launch a sub-site to promote Heinz ... (PERIODICAL ARTICLE) New product, promos stir accent action At The Market— Occasional and accent furniture sources are offering a mix of new product, promotions and price ... (PERIODICAL ARTICLE) Raise your brand's perceived value. Consumers are looking for extra value--the most bang for their buck--during these tight economic times. How can you ... (PERIODICAL ARTICLE) Demonstrations & Samplings: The Hands-On Sales Approach that Sells Demonstrations will wow them — your customers, that is. Yes, demonstrations have been proven to be a cost-effective, ... (PERIODICAL ARTICLE) Peel-off in-mold label spurs on-pack promos. (Editors' Choice). Product marketers using in-mold labels can now incorporate coupons or other on-pack promotions like game pieces without setting ... (PERIODICAL ARTICLE) Sampling opinions The recent Trial and Conversion VI survey by the Promotion Marketing Association found positive consumer attitudes and purchase ... (PERIODICAL ARTICLE) Targeting the Popcorn Eaters After years of targeting consumers through television, radio, and print advertisements, product marketers are rushing to the big ... (PERIODICAL ARTICLE) A Category Exercises Its Reach at Retail With consumer interest in health and fitness on the rise, retailers are seizing the opportunity to promote sporting ... (PERIODICAL ARTICLE) Warner Bros., GM Enter Marketing Agreement Warner Bros. and General Motors Corp. have entered into a long-term marketing partnership said to be worth $200 ... (PERIODICAL ARTICLE) Annual survey of promotional practices documents industry trends. Both direct mail and Sunday newspaper color leaflets are the overall leading sources of coupons most preferred by ... (PERIODICAL ARTICLE) Promote Your Products with the Right Retail Signage The right signage can pique customers' interest, alert them to specials -- and help you sell more. (ARTICLE) The ABC's of Advertising for Small Businesses Advertising and promotion are vital to the success of any business. Get started by learning the basics. (ARTICLE)
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