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Marketing: Tell Me What You Know, Not What You Sell

How to Deal with Adverse Publicity
No matter how carefully you conduct your business and personal affairs, it is impossible to avoid disappointing someone from time to time.
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The World Turned Upside Down

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Tips for Working with a PR Firm How much you get from your PR firm will depend on how much you put into the relationship. (ARTICLE) What Organizations Will Handle PR for Small Businesses? PRWeb.com offers an Online Directory of Public Relations Firms and PR Practitioners. About.com offers AboutPR.com as an important ... (ARTICLE) Well-Placed PR Worth the Price Entrepreneur Matthew Hollingsworth discussing the benefits of outsourcing your PR needs. (ARTICLE) Selecting a PR Program How do you determine what types of public relations programs are right for your business? Your company's goals ... (ARTICLE) Developing a Press Kit for Your Small Business Announce your company to the media by putting together a strong press kit that includes relevant company information ... (ARTICLE) Choosing a Public Relations Firm Before you start looking for an outside company, make sure to clearly define your PR objectives. (ARTICLE) What a PR Firm Can Do for You For many small businesses, the services of an aggressive public relations firm can level the playing field against ... (ARTICLE) 60-Second Guide to Generating Publicity for Your Business One of the most valuable forms of publicity is a news story about your business. Of course getting ... (ARTICLE) Why a Business Blog Makes Sense Need more proof that blogging for your business can make a big marketing impact? Look no further than ... (BLOG POST) How Do I Increase My Marketing Reach with Public Service Projects? Learn how public service projects can help expand your marketing reach. (ANSWER ARTICLE) Should I Host My Press Kit on My Web Site? How to save money and increase publicity by hosting your press kit on your web site. (ANSWER ARTICLE) VIDEO: What a PR Agency Can Give You Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm. (VIDEO) VIDEO: Pick a PR Point Person Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm. (VIDEO) VIDEO: The Importance of Publicity Host Hattie Bryant of Small Business School interviews Susan and Bill Menz of the Harpswell Inn Bed and ... (VIDEO) How to Deal with Adverse Publicity No matter how carefully you conduct your business and personal affairs, it is impossible to avoid disappointing someone ... (BLOG POST) Elegant Understatement: A New Paradigm for Public Relations Practice The professional practice of public relations has a lengthy and distinctive history. It is an important profession in ... (PERIODICAL ARTICLE) Five reasons to co-locate with a PR firm. WITH BUSINESS MOVING AT THE SPEED OF LIGHT, IT'S A challenge to grab the attention of potential customers. (PERIODICAL ARTICLE) New public relations firm launched in Garden City Michael S. Kornfeld and Elaine De Luca Byrnes have launched Kornfeld De Luca Byrnes Creative Communications Strategies, a ... (PERIODICAL ARTICLE) From classroom to boardroom. the public relations explosion of the last 10 years has left agencies and private employers scrambling like bumper ... (PERIODICAL ARTICLE) PR firms now involved with designing websites The clarion call of the Internet continues to ring through the business world. Certainly the public relations industry ... (PERIODICAL ARTICLE)
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Business Glossary

Definitions for: Public Relations (PR)

Dictionary of Marketing Terms

Public Relations (PR)

form of communication that is primarily directed toward gaining public understanding and acceptance. It tends to deal with issues rather than specifically with products or services. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Because public relations communications are placed in this manner, they offer a legitimacy that advertising does not have, since advertising is publicity that is paid for. The practice of PR is used to build rapport with the various publics a company, individual, or organization may have (i.e., employees, customers, stockholders, voters, competitors, or the general population). Publicity releases, employee-training seminars, and house organs are examples of instruments used in public relations. Financial public relations, a specialized branch of the profession, is concerned with corporate annual reports, stockholder communications, and the disclosure rules of the Securities and Exchange Commission.