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The ABCs of Effective Advertising
Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put ... (ARTICLE)
Creative and Low-Cost Ways to Promote Your Business
Promotional strategies can be a great, cost-effective way to generate exposure for your business. (ARTICLE)
Starting Up: The Art of the Gimmick
For entrepreneurs looking to make a big splash in a new market, an over-the-top sales promotion can help. (ARTICLE)
Four Computer Money-Saving Tips
Here are tips that'll save you money when buying your next computer. (ARTICLE)
Is Branding the Same as Advertising and Promotion?
Learn why confusing "branding" and "promotion" can be detrimental to your business. (ARTICLE)
Ten Tips to Build Customer Loyalty
The key to a successful business is a steady customer base. Here are ten ways in which you ... (ARTICLE)
Use E-Coupons to Increase Online Sales
E-coupons are a proven way to increase sales, and they are easy to implement. All you need is ... (ARTICLE)
Should You Buy a New or Used Car?
There are two car-buying options: new or used. As the cost of a new car continues to rise, ... (ARTICLE)
What Kind of Credit Card Interest Should You Pay?
Wading through all the credit card offers available to you isn't as hard as it used to be, ... (ARTICLE)
Elements of a Sales Campaign
Whether your normal sales cycle is 12 days or 12 months, every sales campaign must include these basic ... (ARTICLE)
Nine Reasons to Open an eBay Store
If you have thought about starting your own business, opening an eBay store is a great way to ... (ARTICLE)
Key Provisions of the FTC's Telemarketing Sales Rule
The Federal Trade Commission's (FTC) Telemarketing Sales Rule sets strict guidelines for telemarketers. Learn more about these important ... (ARTICLE)
Ten Key Principles of Franchise Marketing
Being part of a franchise system brings instant brand recognition, but there are other ways to drive your ... (ARTICLE)
Auto Dealers Make Most of New Car Incentives
Manufacturers often offer special incentives to both customers and dealers in an effort to increase sales on cars ... (ARTICLE)
Ten Tips for a Smooth Transition After Purchasing a Business
When you buy a business, a smooth transition should be one of your top priorities. After all, you ... (ARTICLE)
How to Use Target Marketing to Grow a New Small Business
As the founder of a new small business, you are most likely looking for a cost-effective manner of ... (ARTICLE)
Ten Tips for Increasing Sales on eBay
Whether you're a brand-new eBayer or an old hand, these 10 tips can help increase interest in your ... (ARTICLE)
Promotional Products for Branding
A lineup of promotional merchandise - gimmes ranging from calendars to coffee mugs - can be a great ... (ARTICLE)
The Psychology of Pricing
The cost of a product or service is relative to what the buyer thinks that cost should be. (ARTICLE)
Getting the Most out of PayPal
According to eBay, 75 percent of its buyers pay for their purchases with PayPal. Because of PayPal's ease ... (ARTICLE) | |
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