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Corporate Sponsorship a Growing Area of Arts Concern. There was a period in the development of the arts industry, the early Post NEA days, when corporate ... (PERIODICAL ARTICLE) Title, major sponsors see important EXPO opportunities The 2005 Mississippi Business & Technology EXPO marks the first year for Road Runner Business Class to step ... (PERIODICAL ARTICLE) Smart Money: Live Music Deals Ramp Up Corporate America is investing more than ever in live music, with sponsorship dollars for tours, concert series and ... (PERIODICAL ARTICLE) Cultivating corporate relationships: strategies that make sponsors stick. TO BRIDGE THE GAP BETWEEN INCOME and expenses, association executives often turn to corporate sponsors. The American Association ... (PERIODICAL ARTICLE) SPONSORSHIP ; On A Losing Streak?; When it comes to sponsorship of sports... It's a confusing old world in the minds of respondents to BRC's latest survey. Asked to name local ... (PERIODICAL ARTICLE) Tour Sponsorship Growth Expected Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up ... (PERIODICAL ARTICLE) IEG Report Bullish On Tour Sponsorships Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up ... (PERIODICAL ARTICLE) Creating an Integrated Corporate Sponsorship Program. The following is the second in a two-part series about successfully soliciting and retaining corporate sponsors. There is ... (PERIODICAL ARTICLE) ReadMe.1st: HP Entices CEOs With Formula One Glam HP's high-profile sponsorship of the BMW Williams Formula One team affirms tech's love for motor sports. (PERIODICAL ARTICLE) New rules may affect your UBIT New regulations (T.D. 8991, 67 F.R., 20433-20441) clarify when the IRS will assess unrelated business income tax (UBIT) ... (PERIODICAL ARTICLE) Corporate Sponsorship Regulations. IRS-proposed regulations limit what qualifies as tax-free for exempt organizations. ON MARCH 1, 2000, THE INTERNAL Revenue Service ... (PERIODICAL ARTICLE) "Brought to you by Brand A and Brand B": investigating multiple sponsors'... Corporate sponsorship of sports, arts, civic, and cultural events and activities has increased dramatically over the past decade, ... (PERIODICAL ARTICLE) Ieg/billboard Tour Sponsorship Roundup Debuts Recognizing the vital importance of corporate sponsorships in the concert industry—both as a vehicle to help underwrite tour ... (PERIODICAL ARTICLE) Concert Sponsorships To Reach New Heights In 2004 Spending on concert and venue corporate sponsorships is expected to reach $695 million in 2004 -- a 21% ... (PERIODICAL ARTICLE) The burgeoning sponsorship marketplace: Sponsorship marketing ties a... According to Putt's Law, two types of people dominate technology: those who understand what they do not manage ... (PERIODICAL ARTICLE) SponsorshipFighting Fit This year's SPARC Sports Sponsorship Awards winners... This year's SPARC Sports Sponsorship Awards winners prove it's not all hard graft. SPARC Sports Sponsorship Supreme Award ... (PERIODICAL ARTICLE) Members now enjoy new marketing opportunity. Our members in public accounting offer valuable services that industry members require. The Michigan Association of CPAs (MACPA) ... (PERIODICAL ARTICLE) IRS proposes corporate sponsorship regulations. The Internal Revenue Service has proposed regulations regarding the tax treatment of corporate sponsorship payments. Generally, the law ... (PERIODICAL ARTICLE) Tobacco Legislation Takes Bite Out Of Sponsorship At Toronto Jazz Fest A legislative change regarding tobacco sponsorship could affect the life of Canadian sporting and cultural events beginning in ... (PERIODICAL ARTICLE) Marketing clinic. Make your corporate sponsorship work for you. With $4,000 to contribute, would you rather your firm be the ... (PERIODICAL ARTICLE)
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Business Glossary

Definitions for: alternate sponsorship

Dictionary of Marketing Terms

alternate sponsorship

method of reducing costs of sponsorship of a television or radio program whereby two or more advertisers alternate as sponsors on a program-by-program, day-by-day, or week-byweek basis. This is often done for daytime soap operas, which run for five consecutive days every week; each day's programming is sponsored by a different advertiser. Alternate sponsorship allows exclusivity for the time period of sponsorship.