Television Advertising
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Television Advertising Pros and Cons
Television advertising can be a great boon for your business, but be warned: It doesn't come cheap and ... (ARTICLE)
Trad. TV Ads Less Effective, Study Says
Sixty-two percent of marketers believe traditional television advertising has become less effective in the past two years, and ... (PERIODICAL ARTICLE)
TV ads losing steam, marketers say
NEW YORK -- Traditional television advertising has become less effective in the past two years, according to 62% ... (PERIODICAL ARTICLE)
Made for Television: Spot Runner Offers Affordable TV Advertising for Small...
High prices and hassle have typically left TV advertising a less than viable marketing plan for small retailers; ... (PERIODICAL ARTICLE)
Pfizer reconsiders TV ads
PFIZER'S REVELATION that it is rethinking TV advertising for Viagra fueled speculation that DTC TV advertising may have ... (PERIODICAL ARTICLE)
Interactive TV Spots Gain Steam
But advertisers still waiting for wider consumer adoption of iTV, study says ... (PERIODICAL ARTICLE)
As seen on TV? It's official: "as seen on
TV" no longer has the cachet it...
A Deutsche Bank study entitled "Commercial Noise: Why TV Advertising Doesn't Work for Mature Brands" was released this ... (PERIODICAL ARTICLE)
Differences between American and British television
advertising:...
Introduction Americans watching British television commercials must be aware that the British approach to television advertising is different ... (PERIODICAL ARTICLE)
Drug makers among top TV advertisers
THE LEVEL OF TV advertising expenditures for prescription drugs led most other industries in four categories during 2001 ... (PERIODICAL ARTICLE)
New TV Ads From STULLER
You can now create a complete marketing campaign in your pajamas. Stuller, Lafayette, Louisiana, is offering a new ... (PERIODICAL ARTICLE)
The long-term view of product
success.
Global retail market intelligence and insights firm Information Rescources Inc., Chicago, released top-line findings from its Long-Term ... (PERIODICAL ARTICLE)
Nielsen to Feed Data to Google Trial
Nielsen Media Research will be providing Google with demographic information on exactly who is watching the TV advertising ... (PERIODICAL ARTICLE)
Pioneer Slates $20M Plasma TV Ad Blitz
LONG BEACH, CALIF. — Pioneer Electronics (USA) plans to spend more than $20 million on a new national ... (PERIODICAL ARTICLE)
Two studies conclude children not exposed to more food advertising than in...
Children do not watch more food commercials on television today than they did at any other point in ... (PERIODICAL ARTICLE)
Own party issue ownership emphasis in presidentialtelevision spots.
This study employs Petrocik's Issue Ownership theory to examine issue ownership emphasis and election outcome. Television spots from ... (PERIODICAL ARTICLE)
Verizon Launching TV Ad-Sales Unit
Verizon Communications plans to launch a television ad-sales operation in the first half of 2007 and has hired ... (PERIODICAL ARTICLE)
Idaho Potato Commish Posts Strong '06 Harvest; Bows New TV Spots
EAGLE, Idaho - Just in time to welcome the freshest potatoes in the world to supermarkets across the ... (PERIODICAL ARTICLE)
Local TV Ad Revenue Up 21%
Local TV ad revenue jumped 21 percent in Q4, boosting the overall 2006 take 11 percent compared with ... (PERIODICAL ARTICLE)
Agency Groups Get Jump On Google-style TV Ads
If Google's success has taught the marketing world anything, it's that advertisers are just as happy creating and ... (PERIODICAL ARTICLE)
Amgen rolls out reborn Enbrel TV spots
EIGHT MONTHS after bowing to FDA pressure to pull the original spot, Amgen has launched a revamped television ... (PERIODICAL ARTICLE) | |
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