Infomercials
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AN ANALYSIS OF TWENTY YEARS OF DECEPTIVE INFOMERCIALS: SUGGESTIONS FOR...
HEADNOTE Abstract In 2004 the Electronic Retailing Association (ERA) instituted a self-regulatory program to investigate consumer complaints about ... (PERIODICAL ARTICLE)
As Not Seen On TV: Infomercials Continue Slide
LOS ANGELES- Full-line retailers have often stated the importance of infomercial product to create a buzz and drive ... (PERIODICAL ARTICLE)
Inclusive Communication By Design
It only makes sense that if we talk to people about their concerns, in a style that makes ... (BLOG POST)
UMG Delves Deeper Into Direct Response Mktg
Universal Music Group is launching a joint venture with music direct-response pioneer Ira Pittelman that will bring the ... (PERIODICAL ARTICLE)
Operators standing by.
Forget about magic chef's knives for $29.95. How about buying a hot franchise opportunity for $200,000? Quiznos Master ... (PERIODICAL ARTICLE)
Umg Delves Deeper Into Direct-response Marketing
Universal Music Group is launching a joint venture with music direct-response pioneer Ira Pittelman that will bring the ... (PERIODICAL ARTICLE)
A Comparative Analysis of Three Communication Formats:
Advertising,...
We develop a theoretical framework around the simple proposition that infomercials are similar to ads in some respects ... (PERIODICAL ARTICLE)
Knight Created Her Own Ad-Sales Niche
Toni Erickson Knight turned advertising straw into gold when Fox decided in 1997 that it no longer wanted ... (PERIODICAL ARTICLE)
Effective Consumer Protection or Benign Neglect? A
Model of Television...
Although infomercials are becoming a much more common type of television advertising with gross sales of products exceeding ... (PERIODICAL ARTICLE)
Bell Sports Test Infomercials In Three Markets
SANTA CRUZ, CA (BRAIN)--Starting today, Bell Sports will begin running two direct-response television commercials (DRTV)--also known as infomercials--in ... (PERIODICAL ARTICLE)
Infomercial suit alleges dirty
dealings.
The people who appear in infomercials wear technicolor sweaters and grins that are whiter than polished tile. Which ... (PERIODICAL ARTICLE)
Infomercial event entrepreneur finds it really pays to
advertise.
It is perhaps appropriate that Steven Dworman chose to call his infomercial event last week the "Sell Your ... (PERIODICAL ARTICLE)
Infomercials: analyzing what went wrong (and how to
make it work!).
If an infomercial does not produce the desired results, it is time to take a critical look at ... (PERIODICAL ARTICLE)
Infomercial producer Positive Response plans IPO;
offering heads to market...
Positive Response Television, Inc. may well become the first stand-alone infomercial production company to go public. Infomercials are ... (PERIODICAL ARTICLE)
American Real Estate vendors cry 'rubber.'
(American Real Estate Company...
They report infomercial company bounced checks Several small businesses in Southern California report being cheated when American Real ... (PERIODICAL ARTICLE)
Planning and using infomercial campaigns
effectively.
As a direct marketer, you know that the longer you keep a prospect's attention on your product benefits, ... (PERIODICAL ARTICLE)
The queen of infomercials; Katie Williams has parlayed
media-buying for...
The queen of infomercials It is sometimes said that success in business requires one good idea, with good ... (PERIODICAL ARTICLE)
Katie Williams.
It is sometimes said that success in business requires one good idea, with good execution. If true, Katie ... (PERIODICAL ARTICLE)
Ekornes will launch infomercials in February
At The Market— Ekornes is taking to the TV infomercial airwaves next year to educate consumers about the ... (PERIODICAL ARTICLE)
Ekornes planning infomercial
High Point— Ekornes is taking to the TV infomercial airwaves next year to educate consumers about the benefits ... (PERIODICAL ARTICLE) | |
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