AllBusiness.com Names Michael Rogers Vice President of Sales
Rogers brings deep media and advertising experience to AllBusiness.
San Francisco – October 22, 2007– AllBusiness.com, Inc., a leading online resource for businesses, today announced the appointment of Michael Rogers as vice president of sales. A veteran media and advertising executive, Rogers joins AllBusiness most recently from SourceForge Inc., where he served as national accounts director.
Rogers reports to Kathy Yates, CEO of AllBusiness, and is responsible for all advertising sales functions. "Mike's deep experience and successful track record of building sales organizations and finding strategic solutions for advertising clients will be a huge asset for AllBusiness as we continue to aggregate one of the best audiences on the Web," said Yates.
"I'm excited to be joining AllBusiness because of its powerful technology and the unique value proposition it offers to marketers" said Rogers. "The AllBusiness 'intent-driven' user-base that is actively looking for solutions while on the site is particularly unique in the business decision-maker space."
Rogers' extensive media experience includes stints at Reed Business as vice president of strategic accounts, Knight Ridder as corporate vice president of sales, and IDG as President and CEO of Computerworld. Rogers launched his career with senior management positions at prominent advertising agencies including Campbell-Ewald, Lintas:New York and Tallant-Yates where he managed such leading worldwide brands as IBM, Hewlett-Packard, Lexmark, Lipton, Walt Disney World and Eastern Airlines.
About AllBusiness.com, Inc.
AllBusiness.com is a leading online resource for businesses. The Company operates one of the Web's premier business sites, providing practical information and services for business professionals and growing businesses. The site includes how-to articles and videos, business forms, contracts and agreements, expert advice, blogs, business news, directory listings, business guides and more. In addition to its flagship Web site, the Company's content can be accessed by its content syndication program, RSS feeds and e-mail newsletters. (www.allbusiness.com)
Rogers reports to Kathy Yates, CEO of AllBusiness, and is responsible for all advertising sales functions. "Mike's deep experience and successful track record of building sales organizations and finding strategic solutions for advertising clients will be a huge asset for AllBusiness as we continue to aggregate one of the best audiences on the Web," said Yates.
"I'm excited to be joining AllBusiness because of its powerful technology and the unique value proposition it offers to marketers" said Rogers. "The AllBusiness 'intent-driven' user-base that is actively looking for solutions while on the site is particularly unique in the business decision-maker space."
Rogers' extensive media experience includes stints at Reed Business as vice president of strategic accounts, Knight Ridder as corporate vice president of sales, and IDG as President and CEO of Computerworld. Rogers launched his career with senior management positions at prominent advertising agencies including Campbell-Ewald, Lintas:New York and Tallant-Yates where he managed such leading worldwide brands as IBM, Hewlett-Packard, Lexmark, Lipton, Walt Disney World and Eastern Airlines.
About AllBusiness.com, Inc.
AllBusiness.com is a leading online resource for businesses. The Company operates one of the Web's premier business sites, providing practical information and services for business professionals and growing businesses. The site includes how-to articles and videos, business forms, contracts and agreements, expert advice, blogs, business news, directory listings, business guides and more. In addition to its flagship Web site, the Company's content can be accessed by its content syndication program, RSS feeds and e-mail newsletters. (www.allbusiness.com)
Press Contacts
Dan Silmore
VP Marketing
AllBusiness.com
415-694-5000
Contact by email
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