If a construction company wants to hire a marketing professional, I think they need to look for someone who has experience, success let us say as, and they do not necessarily have to have experience in construction per se. To be very honest, I have not worked in a construction company before working with Meridian Builders and Developers. And I guess it is looking for someone with a creative energy and a network of contacts and relationships with the media and individuals that can help build that network of influence, if you will.

Construction companies can think about the cost and the investment that is required to do, you know, effective marketing in couple of different ways. They can, I guess they need to look at their own goals and objectives. Is it a one-time thing that we want? Do we need help in putting together a plan that will get us kind of the schedule that we need to do when? Or do we need help with the actual implementation and execution, reaching out to our prospects and our clients to build those relationships, establish new ones. And so, in some cases, it is a one-time investment, you know, for this kind of the plan that will relate to what, how and when and why. Or it will be a longer term and therefore, a little more investment is required because it will be over six, eight, 12 months, because they do not necessarily have the marketing resources, you know, in house to do the actual, you know, project implementation.

Individuals that do work with marketing consultants should be wary of being promised for certain, you know, amazing end results when there is no guarantee. You know, as I have shared with all the companies and clients and people that I have worked with, you can, especially when it comes to press, there is no for certain. You are not necessarily going to get coverage in the Journal or the San Francisco Chronicle or the New York Times. Even if you have a good relationship, it is really about the story. Is it a good one? Is it compelling? Is it interesting and will it provide a fresh perspective on green building perhaps, you know, in this instance. And I am confident that if you have an interesting enough story, you will be able to pitch it and achieve those, you know, successes, however challenging, and however, you know, much more time than you would expect.