How Do I Send the Right Direct-Mail Promotion?

When you are sending out direct-mail promotions, pay particular attention to those pieces going to steady customers. Tailor these mailings to include special offers or advance notice of upcoming sales. Make your loyal customers feel important since they are vital to your business.  Don't just send mailings to companies without investigating what specific person should receive it. Sending to a title, such as CEO,  or a company name is usually an exercise in futility.