Why Fresh Content Improves Search Engine Rankings

LEE ODDEN: What is fresh content and why is it important for your web marketing strategy? Well, search engines respond very favorably to websites that are adding content on a regular basis. But even more important is the categorization of that content. When you’re adding new information like articles, newsletters, frequently asked questions, case studies, client testimonials to your website, it’s important to keep key words in mind when you create categories and then add new content within those categories. Search engines will be able to detect that you have content on related topics and will reward you in the search engine rankings.