LEE ODDEN: Search engine optimization is a set of methodologies used for improving the rankings of major Web sites like Google, Yahoo, and MSN. Search engine optimization involves things like making sure you’re putting keywords in the right places on your Web pages, making sure your pages are linking to each other in the right way, and also making sure you’re adding new content and adding new inbound links from other credible and relevant resources on the Web.

Improved search engine rankings can be a significant source of traffic to your Web site, which can increase sales and your bottom line.