LEE ODDEN: So what are key words and why should you be concerned about key words when you are marketing your website? Well, a lot of companies have an idea about what key words are relevant for their product for their company, but these key words may not be what users are searching on in the search engines. So it's very important to do some homework, do some research on what it is that your users associate with your products and with your company. And then take those key words, build out a glossary, and use that as a resource for optimizing the content of your website. If your website is optimized for the phrases that people are actually using to find solutions that your company offers, you're going to increase relevant qualified traffic to your site and increase your sales.