JIM LOGAN: When it comes to advertising your business, you have a lot of options: print advertising, radio, flyers, door hangers, print advertising, web-based advertising, the list goes on and on. And there’s going to be great temptation to jump on what appears to be a great deal to get the name of your business out there. But what of the most important things you need to think about first, is who is your target audience?

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Determine Your Target Customer:

-What Do They Watch?

-Where Do They Hang Out?

Who is your customer, and where do they hang out in the world?

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Match Your Advertising Campaign to This Customer: ?

And what you want to be sure to do, is match the right advertising media to where your customer is most likely to receive that message. That’s how you get the most out of your advertising.