JIM LOGAN: Testimonials are one of the most under-utilized marketing tactics available to all businesses. What you need to do is, at the end of a successful engagement with a customer, just ask them if they could put a few words on paper about how happy they are with whatever product or service you supplied them.

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Ask Customers to Put Their Satisfaction on Paper:.

-Were They Happy with Delivery

-Quality of Product

-The Follow-Through

This could be how happy they were with delivery, the quality of the product, the quality of the workmanship, the thoroughness of the follow-up, just the overall satisfaction they have with your business. That now becomes powerful testimonial that you can use with your prospect to help them become your next customer.