HATTIE: Joseph Semmprevivo is founder of Joseph’s Lite Cookies. He has a working long term strategy for keeping great people.

JOSEPH SEMPREVIVO (Joseph's Lite Cookies): I want to do something different. I want to tell my team members, `You start with me, you can end with me. You can work with me the rest of your life until you retire.' And they love that.

And what we've found out is our team members care more about efficiency because they have lifetime jobs. They come to me and they say, `You know what, Joseph? If we eliminate this step in the process, we can save the company more money,' and I'm sitting there, I'm scratching my head, saying, `Wow, but that's actually reducing your workload.'

`Yeah, I know, but my job is to reduce my workload so much, you'll create another job for me.' And that's found to be true. We've moved them from one position to another because they've actually eliminated positions within the company.

HATTIE: What do you think about the future?

JOSEPH: Oh, just the sky's the limit. We're doing multiple of millions a day in cookies. We produce over two million cookies a day, but we're not stopping there. We are growing astronomically, triple-digit growth, and it's something that all companies would love to experience in the country. But you know what? Believe in your team members, give them great benefits and empower them, and you know what? They'll perform.