HATTIE: In the business world there are also angels. These angels provide either debt or equity capital. If it's debt capital, they may give you money quicker, sometimes cheaper and with fewer strings attached than a bank. If it's equity capital, they'll want a return on investment within a fixed period of time. Sometimes angels are moved by the type of product or service you are selling. We've known many who are recipients of angel funding.

Debra St. Claire found her angel by attending a convention.

(Voiceover) This is Debra St. Claire, the inventor of Organic Sweets and founder of the company, EcoNatural.

HATTIE: What is a socially responsible company?

DEBRA: It's a company that has a mission statement that keeps it in line with things that are good for the planet. So a socially responsible company -- let me just tell you how ours is socially responsible -- I use ingredients in my product that I feel comfortable giving to my own children. The base of our product, organic molasses granules, is better than refined white sugar. Again, you asked me about Altoids is different. They use white sugar. They use beef gelatin. I use organic molasses granules. It's a totally vegetarian product. So I made myself a niche in that respect. How could I be different with a strong powerful breath mint?

HATTIE: (Voiceover) Why did you invest in this company?

Angel Investor: There were several things that really were interesting. Number one, I came from a background -- my father was a chiropractor -- and we were raised on natural foods and that sort of thing, but the food always tasted awful. I was very excited about supporting a product that was good for you and also tasted good.

DEBRA: People who believe in you are very, very important, and to be able to tell your story in such a way that you can communicate that you're going to stay with it until it's done, is very important. And if you're not sure that you can do that, then don't take your investors in.