HATTIE: (Voiceover) Jennifer manages the Web site. Visitors to the site find locations, services, products, gift ideas and prices on the Web. It's appealing and easy to use. Good job.

JENNIFER: We launched a Web site in '96, and we really revamped it and reintroduced it in '99. We spent about $15,000 for the initial setup. Our upkeep is about $40 a month.

HATTIE: That's all?

JENNIFER: That's all. We're e-commerce, so we are fully prepared to sell all of our products, but our big focus on the Web site was selling gift certificates.

HATTIE: And it still is true today that...

JENNIFER: It's still true today. (Voiceover) I think, for us, it was an area that we could see the most immediate return. It was an area we were focusing a lot of energy on in the salons and through the phone. So it became a very natural link to work on it with. We try to have a very spa-oriented Web site that, as you travel through it, you get the essence of what spa services are about and the uniqueness of a spa gift.

HATTIE: (Voiceover) To attract and keep great people, try Pam's method. Meet the needs of employees holistically. Be part minister, social worker, teacher and therapist. You'll be rewarded with loyalty because people don't leave where they're loved.

We'll see you next time.