E-Commerce & Internet Bloggers

Thanks, David ...

Your follow-up at http://aneconomyofmeaning.wordpress.com/2009/10/20/breaking-norms-is-hard-to-do/ is duly noted and a worthy read (note to others: David and I are fellows in the above mentioned think-tank).
Joseph ...

Quite correct, Dr. Lent ...

First, thanks for reading and commenting. I agree completely with your thoughts re getting organizations on the couch. I think of it as a form of inertia -- once a business is moving in a certain direction there's too much personality, ego, internal politics, ..., to get them to change course even when they've realized their course will cause them harm . It's quite sad.
Again, it's a matter of best practices. Especially in the US. Even think that you've made a mistake and the lawyers start drooling...
Thanks for reading and commenting. - Joseph ...

Breaking Norms is Hard to Do ...

Well said. Please see my follow up to this conversation at "Breaking Norms Is Hard to Do", http://aneconomyofmeaning.wordpress.com/2009/10/20/breaking-norms-is-hard-to-do/
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Organizations Have Other Personality Flaws Too ...

Its not just that organizations don't learn, they have other troubling characteristics you may recognize. One client system I work with could be the poster child for defensiveness: Nothing in its performance is ever its responsibility ---its due to the parent (European) company's decisions, or the FDA, or ... Another client by its own admission suffers from attention deficit disorder -- it can never stay focused on any one change initiative long enough to achieve the intended results. There are many other examples.

The difficulty is that it is so hard to get an organization "on the couch." The only way to do so is by engaging all or a significant part of the organization in a real dialogue, where real concerns and desires for the organization get shared and heard. Only then can the organization begin to heal and grow.

You're Welcome, Belinda ...

Howdy,
No problem spreading the word about you folks. I do mention you as an example of what audience targeting is all about often.
Thanks for commenting, too.
Joseph ...